Telstra unveils fresh digital content media services

Telco's new video online video delivery and digital content optimisation and analytics offering come off the back of its Ooyala acquisition and Akamai partnership

Telstra has taken the wrappers off two new digital media solutions based on its recent acquisition of video platform and analytics provider, Ooyala, and strategic partnership with content delivery vendor, Akamai.

The new Online Video Solution combines Ooyala’s video publishing and analytics technologies with a number of Telstra’s existing services and is aimed at simplifying the video content distribution to Web, mobile and social channels. Content can be delivered live or on-demand, while the analytics capabilities will help to optimise viewer engagement and ad placement in near real time, Telstra said.

Telstra purchased full control of Ooyala last August for US$270 million.

Telstra’s executive director of global products and solutions, Philip Jones, said the Online Video Solution will give its customers one flexible and scalable online content mechanism.

“As the world’s third for mobile and social media-ready video content continues to grow exponentially, so too does the desire for a more personalised and higher quality viewing experience,” he said. “With the new Online Video Solution, users have access to one flexible and scalable solution – whether it’s in a marketing context or ad-funded business model – that helps ensure success in the online content market.”

The second offering launched by Telstra last week was Content Delivery, a scalable platform that unites optimisation and security technologies to help improve online service and website performance for end users. The offering is based on a new partnership struck between the telco giant and Akamai.

“For the majority of our customers, success online has become critical,” Jones commented. “From ecommerce and financial services, to media and Web content, companies doing business online face numerous challenges.

“The new content delivery platform will help our customers drive more secure, higher-performing experiences for end users that can adapt based on Internet conditions, device type and peak demands.”

Telstra said the two new digital media solutions expanded its capabilities significantly and demonstrated its ambition to tackle digitally-driven customer needs. Jones pointed to the recent 10-year partnership with Racing Victoria around thoroughbred broadcasting as an example of where the breadth of capabilities will now be used.

The 10-year deal, which kicks off from early next year, sees Telstra deliver an end-to-end connectivity service for broadcast, media and data services and will allow Racing Victoria’s 24 racecourses to deliver multiple broadcast feeds as well as include data into broadcast streams.

“It’s a new model, integrating capabilities from the Telstra digital video network, Ooyala and Chief Entertainment, is one of the first of its kind in Australia and demonstrates a truly disruptive approach to sports broadcasting,” Jones said.

The latest announcements also follow the telco’s recent decision to acquire broadcasting media services player, Globecast Australia, in March. Globecast provides direct to home satellite transmission and IPTV managed services, IP streaming and encoding, global satellite monitoring and disaster recovery.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

fdgfd www.google.com

Caroline Natalia

How WW shifted physical engagement to virtual success in 5 days

Read more

I found decent information in your article. I am impressed with how nicely you described this subject, It is a gainful article for us. Th...

Daniel Hughes

What 1800 Flowers is doing to create a consistent customer communications experience

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

Read more

It's actually a nice and helpful piece of info. I am satisfied that you shared this helpful information with us. Please stay us informed ...

FIO Homes

How a brand facelift and content strategy turned real estate software, Rockend, around

Read more

I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...

Brad

Coles launches new sustainability initiative

Read more

Blog Posts

9 lessons from 7 months of relentless failure

The most innovative organisations embrace failure. Why? Because it is often through failing the most creative out-of-box thinking happens. And with it comes vital learning opportunities that bring new knowledge and experience into teams.

Jacki James

Digital product lead, Starlight Children's Foundation

Why conflict can be good for your brand

Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.

Kathy Benson

Chief client officer, Ipsos

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

Sign in