Content Marketing

Digital Marketing

What you need to know about content marketing platforms

There’s no doubt the appetite for content has never been healthier. In 2021, the global content marketing industry was estimated to be worth US$66 billion in revenue, growing to US$76 billion this year. It’s expected to double by 2026 to US$137 billion.

Digital Marketing

Martech supergraphic reaches nearly 10,000 vendors

​After a two-year wait, Scott Brinker and Frans Riemersma have debuted the 2022 edition of their marketing technology supergraphic to coincide with this year’s international martech day, highlighting nearly 10,000 vendors across the ecosystem.

Social Media

Explainer: What is the Creator Economy

If influencer marketing was the buzz of the last decade, then the creator economy is its successor, supercharged by growing ability for consumers to use social and digital platforms to directly connect with their own communities and audiences. But with such tools to now cut out the middleman, be it media company or advertiser, how do brands fit into this new creative puzzle?

Digital Marketing

How these 3 brands are winning on TikTok

TikTok is dominating the social media platform scene right now at a consumer level. And with that comes a rush of brands looking to get into the game and build engagement through the platform with these far-reaching audiences.

Social Media

Explainer: What marketers need to know about Clubhouse

Clubhouse is the latest social hit, an invite-only audio chat app that just seems to be the right thing at the right time. And having Tesla’s Elon Musk tweeting about it to his 40 million followers doesn’t hurt. Marketers need to know they’ll probably learn more about Clubhouse by reading about it than by using it, at least to begin with. But nonetheless it pays to be ahead of the curve.

Digital Marketing

Budget Direct acquires Chasing Cars automotive reviews platform

​Motor and home insurer, Budget Direct, has acquired Chasing Cars, an automotive content and video platform. Founded by Tom Baker in 2013, Chasing Cars also operates a YouTube channel providing independent, long-form reviews and comparisons of new cars available to Australian buyers and delivering over a million views every month.

Digital Marketing

Inside the Business Australia COVID pivot

When COVID-19 hit, Business Australia was days away from launching its planned ‘In the business of better’ messaging, forcing it to drop the planned campaign and instead prioritise business support and survival as the country went into lockdown.

Digital Marketing

Why content marketing can make the difference amid the COVID-19 closures

With events and roundtables being cancelled in all industries across the globe in the wake of COVID-19, and no indication when they may be able to start up again, content marketing is going to be vital for lead generation. However, according to a new report, only 12 per cent of marketers believe their content marketing programs target the right audiences with relevant and persuasive content.

Digital Marketing

How Nova Entertainment changed its UX for better content engagement

Nova Entertainment recently built a pop culture, news and entertainment platform, Goat, to appeal to the demands of an increasingly mobile-first youth. The platform was built using digital experience platform, WP Engine to ensure it was fast, user friendly, appealed to young people and took a mobile only approach.

Digital Marketing

What Motorcycle Holdings is doing to optimise its content marketing strategy

For some motorcycle owners, their bike is their life. For others, it is just the cheapest means of getting from one place to another. For group head of ecommerce at MotorCycle Holdings, Elliot Schoemaker, the diversity of motivations held by motorcycle owners presents a clear challenge in creating and promoting content that will bring would-be buyers to the company’s showrooms.

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State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Blog Posts

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

Rowena Millward

Author, consultant

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