Content Marketing

Digital Marketing

Inside the Business Australia COVID pivot

When COVID-19 hit, Business Australia was days away from launching its planned ‘In the business of better’ messaging, forcing it to drop the planned campaign and instead prioritise business support and survival as the country went into lockdown.

Digital Marketing

Why content marketing can make the difference amid the COVID-19 closures

With events and roundtables being cancelled in all industries across the globe in the wake of COVID-19, and no indication when they may be able to start up again, content marketing is going to be vital for lead generation. However, according to a new report, only 12 per cent of marketers believe their content marketing programs target the right audiences with relevant and persuasive content.

Digital Marketing

How Nova Entertainment changed its UX for better content engagement

Nova Entertainment recently built a pop culture, news and entertainment platform, Goat, to appeal to the demands of an increasingly mobile-first youth. The platform was built using digital experience platform, WP Engine to ensure it was fast, user friendly, appealed to young people and took a mobile only approach.

Digital Marketing

What Motorcycle Holdings is doing to optimise its content marketing strategy

For some motorcycle owners, their bike is their life. For others, it is just the cheapest means of getting from one place to another. For group head of ecommerce at MotorCycle Holdings, Elliot Schoemaker, the diversity of motivations held by motorcycle owners presents a clear challenge in creating and promoting content that will bring would-be buyers to the company’s showrooms.

Digital Marketing

CMO interview: How BBC Studios' marketing lead builds brand purpose and growth

There’s no doubt we’re living in a world where content, brand and technology are converging, BBC Studios' global CMO, Jackie Lee-Joe, says. And that’s exactly why she believes data-driven, digitally savvy and customer-aware marketers are in an incredibly strong position to help their organisations succeed.

Digital Marketing

RXP and The Works debut new content strategy agency

Digital service consultancy, RXP and its creative agency subsidiary, The Works, have launched a new content and production group after picking up clients and staff off the back of King Content's closure.

Digital Marketing

Why Luxury Escapes sees social media as a sales channel

Facebook is no longer just an engagement channel for high-end travel destination business, Luxury Escapes, it’s a sales environment generating as much as 12 per cent of attributed revenue to the bottom line.

Digital Marketing

Why H&R Block is upping its content marketing strategy

Small businesses can be a notoriously difficult group to reach, with business owners often unwilling to part with their funds without an incredibly compelling reason. So when tax accounting specialists H&R Block decided to ramp up its approach to this sector, it decided to go where small businesses already are.

Digital Marketing

How Reece boosted social content capabilities with 20FOUR

Research shows Australians are a little too lax and uninformed when it comes to hot water and plumbing. So plumbing and bathroom product supplier, Reece, decided it was time to get creative and boost customer awareness and engagement in a fresh and dynamic way.

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How to manage social media during Covid-19

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Pierce Fabreverg

Study: Gen Z are huge opportunity for brands

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Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

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Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

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Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

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Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

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