Budget Direct acquires Chasing Cars automotive reviews platform

The home and car insurer has added the car reviews outfit to its insurance platform

Motor and home insurer, Budget Direct, has acquired Chasing Cars, an automotive content and video platform.

Founded by Tom Baker in 2013, Chasing Cars also operates a YouTube channel providing independent, long-form reviews and comparisons of new cars available to Australian buyers and delivering over a million views every month. Financial terms have not been disclosed.

Budget Direct’s latest ‘insurance solved’ campaign aligns with the acquisition of Chasing Cars, Auto & General chief marketing and delivery officer, Jonathan Kerr noted. “Chasing Cars is an obvious fit. We are thrilled to bring Chasing Cars into the Budget Direct family, adding ‘car reviews solved’ to our outstanding customer experience,” said Kerr.

“Chasing Cars is such a great platform for us to help our customers find and learn about their next car purchase, while retaining and enhancing the editorial independence of this first-rate car review source.”

Editor and founder of Chasing Cars, Tom Baker, will continue to lead the publication, which will remain independent, while Budget Direct will fund operations. The publication will not need to follow the traditional monetisation model observed in automotive media, where outlets typically advertise for the same models that they are reviewing, or otherwise generate revenue directly from car manufacturers.

“This transparent funding arrangement will make Chasing Cars the most independent automotive media platform in Australia, providing buyers with the confidence that they are not consuming content funded in whole or in part by revenue from car manufacturers,” Baker said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

The versatility of Live Chat is really what surprises me. I’ve seen it being used not only for customer support, but also as a tool to in...

Drishti Shah

Why Bupa tapped WhatsApp for new customer messaging channel

Read more

Hi This is George, Thanks for sharing this nice information about foodpanda blockchain. During this pandemic situation food delivery indu...

George David

foodpanda launches blockchain-based out-of-home advertising campaign

Read more

Did anyone proofread this document before it was published?

Beau Ushay

CMO Momentum 2020: How to embrace agile marketing

Read more

An honest and hardworking conveyancer doesn't need a marketing strategy. His past clients will spread the word for him. These days the ho...

Bagen Andrea

What this millennial marketer is doing to shake up conveyancing

Read more

Love the post. It is so insightful for companies getting stuck in their habits and missing out on the role innovation can have on revenue...

Alessia Del Genio

How Lego built its culture of innovation, brick by brick

Read more

Blog Posts

Innovate or die

It’s hard to know if famed management and marketing guru, Peter Drucker, coined this phrase for dramatic effect. My belief is he was emphasising the notion that few products and markets are static and few organisations can survive without innovation.

Michael Valos

Senior Lecturer, Department of Marketing, Deakin University

Commissioning personas that get used

How to avoid the bottom drawer, and how to get value from the work you’ve paid for

Melanie Wiese

Chief strategy officer, Wunderman Thompson

Why It’s Going To Be A Bumper Holiday Season Despite the Pandemic

Behavioural science expert Dan Monheit, co-founder and strategy director of creative agency, Hardhat, writes that marketing chiefs should hold their nerve, as they have reason to be optimistic

Dan Monheit

Co-founder, Hardhat

Sign in