Content Marketing

Digital Marketing

How to do data-driven marketing right

Akamai, Monster and others found creative ways to put piles of corporate data to work for their marketing teams. Marketing pros for these companies share valuable lessons learned from their successes, along with tips and best practices for data-driven marketing.

Social Media

Can Facebook retain its appeal for marketers?

Digitally agile marketers are hungrier than ever to connect with customers on social. And with a profit of over $US1 billion last quarter and over 1.59 billion users worldwide, Facebook remains an attractive and lucrative marketing tool.

Digital Marketing

Why retailers are becoming masters of publishing

The traditional model of investing thousands into magazine advertising is declining as brands are taking publishing into their own hands, generating custom print and digital magazine content to drive customer engagement.

Digital Marketing

Survey reveals marketers are taking content marketing more seriously

​More than half of Australian marketers claim their organisations have clarity on what an effective or successful content marketing program looks like, and their content marketing strategy increased from 37 per cent to 46 per cent, a recent survey by the Content Marketing Institute found.

Leadership

Report: Most companies can better leverage content marketing

A recent report by the CMO Council reveals only 12 percent of marketers believe they have high-performance content marketing engines that are strategically programmed to target the right audiences with relevant and persuasive content.

Digital Marketing

Telstra unveils fresh digital content media services

Telstra has taken the wrappers off two new digital media solutions based on its recent acquisition of video platform and analytics provider, Ooyala, and strategic partnership with content delivery vendor, Akamai.

Digital Marketing

How marketers can seize the mobile moment

Marketers and advertisers shudder when they think about the great consumer rush to mobile. With a smartphone's tiny screen and a mobile consumer's fleeting attention span, marketers face an enormous challenge capitalizing on mobility.

Digital Marketing

Aon CMO shares digital content gameplan

Aon’s marketing chief says the launch of a digitally-fuelled content marketing program is not only transforming client engagement, it’s also improving staff collaboration.

Digital Marketing

Survey reveals more investment in content marketing

The latest Australia and New Zealand Content Marketing Survey released by Castleford revealed 97 per cent of respondents plan to maintain or increase the time and resources they commit to content marketing.

Social Media

Philips CMO's new marketing command centre

You don’t build a brand by advertising, you build it by fostering customer advocacy, Philips’ VP and chief marketing officer, Damien Cummings, claims.

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Featured Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Latest Videos

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Undoubtedly, Robotic Process Automation enables marketing teams to accomplish repetitive tasks with fewer resources at a great accuracy.

Raj

What marketers need to know about robotic process automation

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who wants to date me I am 9 years old and i am a boy

Jeremy Hawkins

Sink a sub gaming experience signals Subway's renewed brand push

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Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

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Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

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CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

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Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

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