Designing for a cashless society
More movement has been made toward a cashless society recently, and already we are starting to see enormous implications across our society.
TubeMogul integrates comScore vCE into its video platform
Ad tech company leverages programmatic video advertising using an integrated audience verification solution
Ad tech vendor, TubeMogul, has partnered with comScore vCE in Australia and New Zealand to deliver brand advertisers with what it claims is an independent, DSP-integrated (demand side platform) audience verification solution.
The comScore vCE solution is design to provide unduplicated ‘impression-level delivery metrics’, by reporting the percentage of validated ad impressions that reach the advertiser’s target demographic and geographic audience.
In a statement, TubeMogul said the partnership means marketers launching digital video campaigns across the regions can measure audience reach via the comScore validated Campaign Essentials (vCE) directly via its programmatic platform.
“We believe our partnership with TubeMogul will help brands have access to the right metrics, and ensure their video ads are being delivered accurately and efficiently,” said comScore Asia-Pacific senior vice-president, Joe Nguyen.
According to TubeMogul Australia and New Zealand managing director, Sam Smith, the move followed an increasing demand by marketers in Australia and New Zealand for greater visibility into how digital ad budgets are spent.
He claimed the partnership with comScore was a crucial development because it would give advertisers additional, independent reporting to benchmark their programmatic buying against validated audiences.
“We have worked hard to deliver on the needs of brand advertisers across the region and we believe our partnership with comScore will propel the growth of programmatic video by providing an additional layer of transparency and verification,” Smith said.
“Our objective is to offer more choice and control to our agency partners and brand client. The programmatic platforms that win in this market must provide independent third-party measurement tools as brands want to know if they are buying the audiences they are promised.”
Last month, TubeMogul strike an alliance with ad exchange player, Site Tour, to bring programmatic ad buying to out-of-home advertising.
More TubeMogul news
- REA Group strikes programmatic video advertising deal with TubeMogul
- Foxtel turns on personalised content and advanced data analytics with Datalicious, programmatic with TubeMogul
- Report: Australians lead the world for programmatic video advertising growth
- Reports highlight rise and challenges of programmatic video advertising
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Unfortunately, the title "AdTech Magic Quadrant" is misleading as it only represent a fraction of the ecosystem. It it is a useful docume...
Ludovic Leforestier
Report: Gartner recognises the best adtech players in Magic Quadrant
Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...
Giridhar Prathap Reddy
Australian Open chalks up strong ticket sales with chatbot
Hello, where are the explanations of all the levels explained? I'd like to review this with a couple of colleagues. Thanks.
Melinda Gonzalez
CMO launches CMO CX, debuts customer experience maturity assessment
A great and accurate commentary - today we rarely get true personalisation. On web journeys cookies or logins remember who we are, what w...
Ian Moyse
Salesforce: Personalisation is a long way off what consumers now expect
Very nice information !! We provide almost every indian satta matka games with fast results. Online Matka play becomes easy with genuine ...
rsgame
Image intelligence:10 must-see infographics for marketers