The onus is on client-side marketers to keep themselves educated on the latest advertising technology platforms if they want to drive more efficient and valuable customer engagement, Lenovo’s digital and social marketing leader, Danielle Uskovic, says.

All the latest martech and adtech news from Jive, etouches, Podium, Zendesk, Outbound, Rocket Fuel, AppNexus, Ampsy and CabinetM.

All the latest martech and adtech news from Oracle, MediaMath, Leadspace, Taboola, Aprimo, Get Smart and more

All the latest martech and adtech news from SAP, Adobe, Unruly, Aprimo, Springbot, Skyhook, Stackla, Rubicon Project, Pronto Software and AppsFlyer.

Salesforce’s acquisition and integration of the Krux data management platform (DMP) into its Marketing Cloud is a sign that these data-centric adtech solutions are increasingly becoming core components in the martech stack.

All the latest marketing technology and ad technology news from Oracle, Adobe, MediaMath, xAd, Adyoulike, Nielsen, Ipsos, Eyeota, Lattice Engines, Flamingo and Facebook.

All the latest martech and adtech news from Rubicon Project, Criteo, SteelHouse, Microsoft, Oracle, Freshdesk, Emarsys, Voyager Labs, LiveRamp, InMobi and Moat.

All the latest martech and adtech news from AdRoll, Google, Maximiser, MediaMath, Qualtrics, Zendesk, Criteo, IBM, Pitney Bowes, Spredfast and Hootsuite.

ThinkTV has joined forces with noted media academic, Professor Karen Nelson-Field, on a new Smart Lab that will tap artificial intelligence technologies to help improve the way TV advertising performance is gauged.

Agencies are stepping up their use of attribution modelling, ad fraud detection, data management platforms, brand safety and ad viewability tracking as they strive for more effective results, a new report from IAB has found.

All the latest martech and adtech news this week from The Trade Desk, Microsoft, Act-On Software, LiveRamp, Atlassian, Helpshift, iPerceptions, GetResponse, ActiveCampaign and RadiumOne.

All the latest martech, adtech and product news from Salesforce, Krux, Microsoft, Criteo, Pegasystems, Nugit, TapFwd, Google, Marketo, Contently and Oracle.

All the latest martech and adtech news from Tealium, Oracle, Adobe, Microsoft, Magento, AppNexus, DataXu, Beckon, Neustar, YesPath and ProsperWorks.

All the latest martech and adtech news from Salesforce, Datorama, Optimizely, Zendesk, The Trade Desk, Mautic, Radius, Oracle, Crimtan, ShareThis,TubeMogul and Lightspeed.

All the latest martech and adtech news this week from TubeMogul, Zeta Interactive, Acxiom, Sizmek, Google Analytics, Adobe, Episerver, Ogury, Dentsu, Infer, Leadscape and LeanData.

All the latest martech and adtech news from Genesys, Emarsys, FunnelCake, Apigee, MaxPoint, Integral Ad Science, TapInfluence, Jivox and Flipboard.

The latest weekly martech and adtech news from Act-On Software, Salesforce, Infer, MediaMath, AppNexus, The Trade Desk, LoopMe, ScribbleLive, LiveRamp and Kloudless.

The legal dispute between ad retargeting vendors, Criteo and SteelHouse, has gone up yet another notch after Criteo filed papers that feature several SteelHouse customers claiming to have been deceived by its rival.

The online financial services sector is increasingly competitive, putting pressure on providers to boost efficiency and streamline processes in order to drive customer acquisition.

All the latest martech and adtech news from Zeta Interactive, Engagio, MediaMath, Tableau, Local Measure, IntegraPay, Interactions, Hootsuite and Madison Logic.

All the latest marketing and ad technology news this week from Sizmek, Salesforce, Evergage, MaritzCX, Magento, Adgorithms, Teads, LookBookHQ, CommerceWeb and more.