All the latest martech and adtech news this week from AdRoll, UP, Litmus, Oracle Marketing Cloud, Amobee, Verint, Upland, Swiftpage, Blippar, and more.

Going from zero to 99 per cent digital advertising spend in just a few short years is an excellent illustration of how the marketing and advertising climate has changed significantly in such a short period of time.

All the latest martech and adtech news this week from Salesforce, Twilio, Radius, Pitney Bowes, Hyp3r, Qlik, Ooyala, and Talend.

All the latest martech and adtech news this week from Adobe, Deloitte, Episerver, MediaMath, Demandbase, BigCommerce, Beckon, Impact and MediaRails.

The onus is on client-side marketers to keep themselves educated on the latest advertising technology platforms if they want to drive more efficient and valuable customer engagement, Lenovo’s digital and social marketing leader, Danielle Uskovic, says.

All the latest martech and adtech news from Jive, etouches, Podium, Zendesk, Outbound, Rocket Fuel, AppNexus, Ampsy and CabinetM.

All the latest martech and adtech news from Oracle, MediaMath, Leadspace, Taboola, Aprimo, Get Smart and more

All the latest martech and adtech news from SAP, Adobe, Unruly, Aprimo, Springbot, Skyhook, Stackla, Rubicon Project, Pronto Software and AppsFlyer.

Salesforce’s acquisition and integration of the Krux data management platform (DMP) into its Marketing Cloud is a sign that these data-centric adtech solutions are increasingly becoming core components in the martech stack.

All the latest marketing technology and ad technology news from Oracle, Adobe, MediaMath, xAd, Adyoulike, Nielsen, Ipsos, Eyeota, Lattice Engines, Flamingo and Facebook.

All the latest martech and adtech news from Rubicon Project, Criteo, SteelHouse, Microsoft, Oracle, Freshdesk, Emarsys, Voyager Labs, LiveRamp, InMobi and Moat.

All the latest martech and adtech news from AdRoll, Google, Maximiser, MediaMath, Qualtrics, Zendesk, Criteo, IBM, Pitney Bowes, Spredfast and Hootsuite.

ThinkTV has joined forces with noted media academic, Professor Karen Nelson-Field, on a new Smart Lab that will tap artificial intelligence technologies to help improve the way TV advertising performance is gauged.

Agencies are stepping up their use of attribution modelling, ad fraud detection, data management platforms, brand safety and ad viewability tracking as they strive for more effective results, a new report from IAB has found.

All the latest martech and adtech news this week from The Trade Desk, Microsoft, Act-On Software, LiveRamp, Atlassian, Helpshift, iPerceptions, GetResponse, ActiveCampaign and RadiumOne.

All the latest martech, adtech and product news from Salesforce, Krux, Microsoft, Criteo, Pegasystems, Nugit, TapFwd, Google, Marketo, Contently and Oracle.

All the latest martech and adtech news from Tealium, Oracle, Adobe, Microsoft, Magento, AppNexus, DataXu, Beckon, Neustar, YesPath and ProsperWorks.

All the latest martech and adtech news from Salesforce, Datorama, Optimizely, Zendesk, The Trade Desk, Mautic, Radius, Oracle, Crimtan, ShareThis,TubeMogul and Lightspeed.

All the latest martech and adtech news this week from TubeMogul, Zeta Interactive, Acxiom, Sizmek, Google Analytics, Adobe, Episerver, Ogury, Dentsu, Infer, Leadscape and LeanData.

All the latest martech and adtech news from Genesys, Emarsys, FunnelCake, Apigee, MaxPoint, Integral Ad Science, TapInfluence, Jivox and Flipboard.

The latest weekly martech and adtech news from Act-On Software, Salesforce, Infer, MediaMath, AppNexus, The Trade Desk, LoopMe, ScribbleLive, LiveRamp and Kloudless.