CMO's top 8 martech stories for the week - 20 September 2018

All the latest martech and adtech news this week from Salesforce, Twilio, Radius, Pitney Bowes, Hyp3r, Qlik, Ooyala, and Talend.

Salesforce powers on with voice

Salesforce has taken the wrappers of Einstein Voice, a new platform service that allows people to interact with the CRM platform via the Salesforce Mobile App or smart speakers.

The new artificial intelligence (AI) offering allows users to dictate updates directly in the Salesforce Mobile App, translating the unstructured data into actions then automatically updating Salesforce records as well as triggering tasks and alerts to teams. The functionality also includes the ability to get a personalised daily briefing via voice of key metrics and priorities via voice-activated devices, as well as ability to pull up dashboards and insights to look at specific regions, deals and so on via conversation.

The latest Einstein offering also allows developers to create voice bots that can directly connect to Salesforce CRM and be accessed via smart speakers. In addition, users can source responses from knowledge articles in Service Cloud to share verbal answers in customer interactions.

“We’re in the midst of an incredible technological shift, where the power of voice is fundamentally changing the way we work,” said Salesforce co-founder and CTO, Parker Harris. “Einstein Voice will usher in a new era of conversational CRM, delivering new levels of productivity and redefining customer experiences with voice technology.”

Twilio acquires Ytica

Twilio has acquired Ytica to provide customisable contact centre reporting, speech analytics, and workforce optimisation (WFO) software to enhance agent performance in the contact centre.

Ytica’s technology will now be available as a part of Twilio Flex, Twilio’s fully programmable application platform for the contact centre, and is also expected to be offered as a standalone product to other contact centre SaaS vendors. Financial terms were not disclosed.

With Ytica, Twilio Flex aims to offer easy to use, pre-integrated WFO as a core capability, giving supervisors the tools required to provide real-time feedback to their contact centre agents.

Pitney Bowes offers up fresh data for purchase online

Pitney Bowes has started offering licenses to more than 1500 geography-specific data sets for purchase online through the Pitney Bowes Software and Data Marketplace.

The new offering is a part of its aim to simplify commerce for customers, and invest in its growth businesses, such as data licensing.

The vendor said the Software and Data Marketplace was built by and for data users. It is designed as a self-service resource for users to access over a thousand industry-leading datasets with relevance across industries, such as retail, insurance, adtech, real estate and financial services. Registered users can explore and search the Pitney Bowes data catalogue, download sample data, and visualise and layer data on a map to ensure the data meets their needs. Users can also transact online and download purchases through digital files. 

Radius launches Radius Unify

Radius has launched Radius Unify, an enterprise B2B customer data platform (CDP) that is powered by its B2B data source, The Network of Record.

With Radius Unify, B2B enterprises now have access to a single, 360-degree view of each prospective customer and the full market so they can streamline their pipeline, transform their data strategy and improve customer experiences with real-time data.

Through the Radius Unify open ecosystem, Radius customers experience the following benefits: improving data quality across any system, driving growth with real-time data, creating a 360° view of customers, real-time, single view, and reducing data costs.

The Network of Record covers more than 18 million US businesses, 25 million contacts and more than 1000 attributes such as account data, intent and technologies, social and web and financial information.,

HYP3R Raises US$17 million

HYP3R has secured US$17 million in financing in its Series A funding round to accelerate its location-based marketing platform ambitions.

The latest round included participation from Structure Capital, Rokk3r Fuel, Thayer Ventures, Silicon Valley Bank and other strategic investors. It brings total investment into the company to date to $23.8 million.

This new funding expands the company’s ability to build more enterprise-level relationships and continue to deliver marketing efficiency to its partners. Founded in 2015, 2015, Hyp3r uses location data to help companies track and communicate with customers.

Some of the leading companies in travel, retail, fitness and entertainment use HYP3R to acquire and engage high-value customers in the context of location. The HYP3R platform geofences hotels, casinos, cruise ships, airports, fitness clubs, stadiums and shopping destinations across the globe.

Qlik launches two new big data offerings

Qlik has two new big data offerings: The latest version of the Podium Data product and the initial release of Qlik’s Associative Big Data Index.

With these latest releases, Qlik aims to aggressively streamline the enterprise data journey from raw data source to end-user insights.

The latest release of the Podium Data product contains new features to help users derive more insights and benefit from Podium’s smart data catalogue. Two key aspects, the new catalogue module and intelligent rules engine, both accelerate time-to-answers for all users who rely on data.

The Qlik Associative Big Data Index delivers Qlik’s associative experience on top of extremely large-scale data sources, allowing users to freely explore and search big data repositories, including full access to all the underlying details, while leaving the data where it resides. This governed, high-performance Associative Engine can be deployed within big data repositories, eliminating the need to transfer and prepare the data elsewhere before it can be analysed.

New strategic partnership between Ooyala and ODMedia 

Ooyala has collaborated with the ODMedia Group on a new strategic partnership.

The Telstra subsidiary is integrating ODMedia’s video localisation and delivery capabilities with its video production, management, distribution and monetisation services.  The strategic partnership is a step in helping content owners reach global audiences and markets realising new revenues more quickly. 

The combination of Ooyala’s Flex Media Platform and ODMedia Group’s established position as preferred delivery partner will enable broadcasters and content owners to deliver content to any platform, any time, in any format, cost effectively.   

In addition, the partnership will address scale and complexity in producing different local versions of content by streamlining the processes for content companies seeking to deliver local experiences across traditional and new media platforms. ODMedia also has deployed the Ooyala Flex Media Platform to streamline time and resource consuming workflow processes.

Talend speeds Apache Spark and Machine Learning implementations without coding 

Talend is debuting a new sandbox that brings machine learning technologies to the hands of developers and data engineers so they can create smarter data pipelines.

With the Talend Big Data and Machine Learning Sandbox, data engineers can start using a step-by-step ‘cookbook’ that includes pre-built machine learning proofs of concept and leverages Apache Spark, Spark Machine Learning Library (MLlib) and Spark Streaming in minutes without coding.

“There is a massive skills gap where developers and data engineers are struggling to implement big data and machine learning to drive greater business insight,” said Talend CMO, Ashley Stirrup.

“Hand-coding big data integrations often results in inefficiencies when moving to production, such as high maintenance costs, manual integration tasks and re-implementation of machine learning algorithms. With Talend Big Data and Machine Learning Sandbox, teams can get up and running with machine learning in minutes and make the transition from pilot to production more quickly.”    

 

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