Coles launches flybuys ecommerce portal

The customer loyalty program online offering will allow members to earn points by shopping with a range of new retail partners including Apple, eBay and Red Balloon

Coles has launched an ecommerce store for its flybuys customer loyalty program, partnering with a range of new retailers to give members the ability to accrue more points online.

The flybuys eShops goes live with 15 new Australian retailers on-board including the Apple Store, eBay, interflora, LÓccitane, Oakley, Sunglass Hut and Red Balloon. It also features Coles and existing third-party brands participating in the flybuys program including Target, Kmart, Medibank, Telstra, OPSM and Webjet.

Acting as an online gateway to partner ecommerce sites, flybuys members must login to the eShops portal first in order to earn points for every dollar spent through partner websites. They will also have access to discount vouchers and weekly bonus points offers and theirs points transaction history.

The site also links through to flybuys rewards, where members can use points on goods.

Coles digital director, Roger Sniezek, said 90 of Australians are shopping online, making it imperative for the brand to have an online offering.

“Our flybuys members tell us they want to earn rewards for their online shopping. Flybuys eShops enables us to deliver even more value and rewards through a new channel with great partners such as Apple and eBay,” he said.

“Flybuys is a massive boost for members, with even more online retail partners to come.”

According to Coles, flybuys now has 7 million active members. The supermarket giant acquired full ownership of flybuys in 2011 and relaunched the program in 2012.

The decision to launch an ecommerce offering for flybuys members comes just months after Qantas launched a dedicated portal for Frequent Flyer members to earn and use points on a range of products from the airline and its loyalty program partners.

Last week, the Woolmark Company also launched a new ecommerce market place in partnership with ShopStyle, giving consumers the ability to purchase wool-based fashion products from participating retailers and brand websites.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

The competitive advantage Australian retailers have over Amazon

With all of the hype around Amazon, many online retailers have been trying to understand how they can compete with the American retail giant.

Joel Milligan

Performance manager, Columbus Agency

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Fear not: It's only a robot

Every time I pass through the automated border controls at the Sydney airport I walk away with a feeling of exasperation on the one hand and relief on the other. Exasperation, because the face recognition technology inevitably always fails to recognise me. Relief, because we seem to be safely years away from the Orwellian reality of states controlling every aspect of our lives; something the media is keenly warning us against each day.

Dan Kalinski

CEO, iProspect Australia and New Zealand

And to add after looking at event pictures plus, observing all AU's visible Blonde Bimbos (think Julie Bishop to this Georgie Gardnerare)...

absolutelyconcerned

In pictures: CMO 50 2017: The who's who of Australian marketing leadership

Read more

CMO 50 2017 announcement mentioning "innovation". I checked date and its November not April so its wasn't an April Fools' Joke. Australia...

absolutelyconcerned

In pictures: CMO 50 2017: The who's who of Australian marketing leadership

Read more

I worked at Momentum when the transformation started way back in 2013 (not 2015 as stated in the article). It was a painfully slow and co...

Jay

How Momentum Energy has transformed its entire business to be customer-led

Read more

Another buzzword thoughtlessly latched onto, without any thought for the implications on the organisations that have to lumber through th...

Tired

Rolling out agile marketing at Deakin

Read more

Useful., also don’t miss out on these 5 features of Adobe Experience Cloud - Visit here > http://www.softcrylic.com/b...

Sunil Joseph

Adobe debuts Advertising Cloud, Experience Cloud

Read more

Latest Podcast

More podcasts

Sign in