Coles launches flybuys ecommerce portal

The customer loyalty program online offering will allow members to earn points by shopping with a range of new retail partners including Apple, eBay and Red Balloon

Coles has launched an ecommerce store for its flybuys customer loyalty program, partnering with a range of new retailers to give members the ability to accrue more points online.

The flybuys eShops goes live with 15 new Australian retailers on-board including the Apple Store, eBay, interflora, LÓccitane, Oakley, Sunglass Hut and Red Balloon. It also features Coles and existing third-party brands participating in the flybuys program including Target, Kmart, Medibank, Telstra, OPSM and Webjet.

Acting as an online gateway to partner ecommerce sites, flybuys members must login to the eShops portal first in order to earn points for every dollar spent through partner websites. They will also have access to discount vouchers and weekly bonus points offers and theirs points transaction history.

The site also links through to flybuys rewards, where members can use points on goods.

Coles digital director, Roger Sniezek, said 90 of Australians are shopping online, making it imperative for the brand to have an online offering.

“Our flybuys members tell us they want to earn rewards for their online shopping. Flybuys eShops enables us to deliver even more value and rewards through a new channel with great partners such as Apple and eBay,” he said.

“Flybuys is a massive boost for members, with even more online retail partners to come.”

According to Coles, flybuys now has 7 million active members. The supermarket giant acquired full ownership of flybuys in 2011 and relaunched the program in 2012.

The decision to launch an ecommerce offering for flybuys members comes just months after Qantas launched a dedicated portal for Frequent Flyer members to earn and use points on a range of products from the airline and its loyalty program partners.

Last week, the Woolmark Company also launched a new ecommerce market place in partnership with ShopStyle, giving consumers the ability to purchase wool-based fashion products from participating retailers and brand websites.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

It is really inspiring to see that medial psychology & machines are going hand in hand to innovate new things and even are improving ...

CBT Professionals

How psychology is shaping better machine learning

Read more

Anything is achievable when you talk the talk .. good luck

Mo Al Hooti

Data Creative crowns Matt Bates as new CMO

Read more

Great hire and good luck Andrew. I am sure you'll do a fabulous jobRob

Rob

Amaysim marketing and commercial chief joins property tech investment startup

Read more

I need to be reborn before i can grow up & become a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

I hope The Block, will continue for many many more seasons.When i die, & grow up, I want yo come back as a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

Latest Podcast

More podcasts

Sign in