Coles launches flybuys ecommerce portal

The customer loyalty program online offering will allow members to earn points by shopping with a range of new retail partners including Apple, eBay and Red Balloon

Coles has launched an ecommerce store for its flybuys customer loyalty program, partnering with a range of new retailers to give members the ability to accrue more points online.

The flybuys eShops goes live with 15 new Australian retailers on-board including the Apple Store, eBay, interflora, LÓccitane, Oakley, Sunglass Hut and Red Balloon. It also features Coles and existing third-party brands participating in the flybuys program including Target, Kmart, Medibank, Telstra, OPSM and Webjet.

Acting as an online gateway to partner ecommerce sites, flybuys members must login to the eShops portal first in order to earn points for every dollar spent through partner websites. They will also have access to discount vouchers and weekly bonus points offers and theirs points transaction history.

The site also links through to flybuys rewards, where members can use points on goods.

Coles digital director, Roger Sniezek, said 90 of Australians are shopping online, making it imperative for the brand to have an online offering.

“Our flybuys members tell us they want to earn rewards for their online shopping. Flybuys eShops enables us to deliver even more value and rewards through a new channel with great partners such as Apple and eBay,” he said.

“Flybuys is a massive boost for members, with even more online retail partners to come.”

According to Coles, flybuys now has 7 million active members. The supermarket giant acquired full ownership of flybuys in 2011 and relaunched the program in 2012.

The decision to launch an ecommerce offering for flybuys members comes just months after Qantas launched a dedicated portal for Frequent Flyer members to earn and use points on a range of products from the airline and its loyalty program partners.

Last week, the Woolmark Company also launched a new ecommerce market place in partnership with ShopStyle, giving consumers the ability to purchase wool-based fashion products from participating retailers and brand websites.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

Read more

RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

Latest Podcast

More podcasts

Sign in