Customer Loyalty Programs

Digital Marketing

Report: Covid link to brand loyalty

During the height of the Covid pandemic last year, some 87 per cent of consumers tended to remain with brands they knew, according to the 9th annual Australian customer loyalty and loyalty program research study, For Love or Money 2021.

Strategy

Trip Advisor launches new travel subscription offering

Trip Advisor has launched a new subscription offering, Tripadvisor Plus, aimed at travellers who want to get access to discounts, personalised service, upgrades and other benefits for an annual membership fee of US$99. Like Amazon Prime and eBay Plus, the travel booking platform wants to appeal to customers willing to pay a premium for insider discounts and perks.

Digital Marketing

New data platform Unpacked by Flybuys launches

Flybuys has today launched its new data platform, Unpacked by Flybuys, providing data, insights and measurement into their audiences geared towards marketers. The new data offering has been rebuilt from its previously Flybuys Digital Audiences offering.

Strategy

Catch Group and flybuys hook up

Catch Group has joined forces with the flybuys customer loyalty program to provide rewards to its customer base.

Customer Experience Management

Study: Loyalty programs need to reward social good

Loyalty program members are increasingly interested in rewards for social good, according to the 8th annual Australian customer loyalty and loyalty program research study, For Love or Money 2020.

Strategy

Customer loyalty in the time of COVID-19

Customer loyalty programs have become a ubiquitous aspect of brand marketing, adopted as much for their efficiency in harvesting customer data as for their ability to keep customers buying. So what value does a loyalty program hold when a customer can no longer transact? And how can a brand ensure its loyal customers are still loyal once restrictions are lifted?

Strategy

City Tattersalls Club finds the bonus in new digital loyalty scheme

As physical cards and coupons are becoming obsolete, new technology like mobile wallets, are changing the way customers are interacting with brands. City Tattersalls Club, a 120-year-old social club located in Sydney’s CBD, saw the limitations of using traditional vouchers and cards and decided it was time to embrace customer loyalty in the digital realm.

Measurement & Analytics

Consumer watchdog calls for major reforms to customer loyalty programs

The data practices of loyalty programs must stop automatically linking members’ payment cards to their loyalty scheme profiles and changes are needed consumer and privacy law, according to the Australian Competition and Consumer Commission’s (ACCC) final report into customer loyalty schemes.

Customer Experience Management

Report: Promotional offers confusing brand message to consumers

Customers are increasingly empowered in their purchasing, and yet they continue to get lost in the promotional fray from brand messaging, according to the AIMIA Global Emotional Loyalty Study. Loyalty solutions business, AIMIA says transactional loyalty is not enough and the challenge is for brands to build one-to-one emotional connections with customers to increase visits and transactions and drive growth.

Digital Marketing

TheFork plates up new website and app for local diners

​Online restaurant reservation platform, TheFork, has joined one of the world’s largest networks for online restaurant bookings and, at the same time, introduced a new mobile app and launched a new loyalty program, Yums.

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