Village Cinemas says its new-look loyalty program is the direct result of customer data insights and a desire to give consumer flexibility in the types of rewards they can earn across their cinema experience.

The Velocity frequent flyers program was the financial jewel in an otherwise mixed half-year for Virgin Australia, which reported its results today.

Australian brands are wasting billions on customer loyalty programs that don’t work and aren’t keeping up to speed with the demands of modern consumers, a new report claims.

In a mid-year survey of US marketers last year, CrowdTwist and Brand Innovators found the majority intended to allocate more budget to customer loyalty in 2017.

More than half of Australian consumers will spend more with a retailer who offers a loyalty program over one who doesn’t, new research from Nielsen has found.

Australian consumers are increasingly aware of the value of their personal data, and would put a $50 price tag on their contact details and online behavioural intelligence if they could, a new report has found.

Virgin’s Frequent Flyer program division has appointed Former American Express VP of consumer acquisition and product development as its new chief marketing officer.

The marketing team at Australian pharmacy group, Chemmart, was facing what many consider the ultimate brand challenge of the digital age: Find a voice and differentiating in a sea of sameness.

Nearly three-quarters of Australians are members of at least one store customer loyalty program, with Woolworths Rewards the clear leader in terms of utilisation, new figures suggest.

Customer loyalty has become the data and analytics engine helping retail conglomerate, Landmark Group, breaking down barriers between its brands and helping marketers engage in increasingly sophisticated and personalised activities with customers.

Woolworths has done a backflip on its customer loyalty program and will again allow customers to redeem points for every dollar spent less than a year after overhauling the membership scheme.

Outdoor products retailer, The North Face, has been on a quest to tap data insight and become more relevant with its marketing.

Virgin Velocity points will shortly become currency at BP service stations after the pair struck a deal to allow customers to use points for petrol and store items.

The rise of ecommerce and the surge in consumer choice means organisations need to think of more innovative solutions to keep customers loyal.

Points-based customer loyalty programs are set for extinction as consumers push for more dollar-based rewards and earning points on credit cards becomes harder.

No two consumers attending the race track are going to be the same. And it’s this desire to better understand individual preferences and tailor experiences that triggered the Victoria Racing Club’s decision to overhaul its customer loyalty program.

In celebration of the book, Closing the Gap, authored by BrandHook’s CEO and founder, Pip Stocks, the brand insight agency collaborated with Publicis and CMO to host a panel of marketing and though leaders to discuss the challenges facing brands trying to better connect with their customers in today’s competitive marketplace.

Qantas will roll out high-speed Wi-Fi services across its Australian domestic fleet for customers after striking a deal to tap into the National Broadband Network.

Virgin Australia has highlighted strong customer loyalty program growth, along with the success of several new customer-led initiatives, as contributors to its strong first-half financial results.

Consumers will actively seek out certain types of mobile-based campaigns and promotional offers if they directly or immediately benefit them, a new report claims.

When you are taking on the giants in an industry, it pays to treat every customer like royalty. That starts with getting to know them better. But for fresh food retailer, Harris Farm Markets, the desire for better customer management was hampered by customer interactions that were fragmented across a number of channels.