Loyalty programs are being rehashed and relaunched almost continuously as smart marketers know it costs far less to retain a customer than get a new one.

Foxtel has debuted a new tenure-based customer loyalty program aimed at better rewarding customers for staying longer with the TV streaming provider.

Submissions are now closed following the Australian Competition and Consumer Commission's (ACCC’s) draft report highlighting a number of concerns about customer loyalty programs, in particular the sharing of consumer data without consumer knowledge.

It’s a solid mantra for any CMO to live by: Practice company success first, and business unit success second. And at Virgin Velocity, that’s exactly what marketing chief, Dean Chadwick, strives to do every day.

Coles has boosted its offering on eBay Plus, the online marketplace's paid member program, with a permanent discount on supermarket purchases and other shopping deals available through the platform.

As many big players ramp up their loyalty program efforts, the ACCC has released a draft report highlighting a number of concerns about the programs, in particular the sharing of consumer data without consumer knowledge.

ASX-listed retail group, The PAS Group, has attributed a 45 per cent increase in online revenue from email marketing efforts to its recent customer data platform investment.

​Virgin Australia’s Velocity Frequent Flyer and freedom have formed a new partnership as part of the launch of myfreedom, the furniture retailer’s new loyalty program.

Qantas has reported a return to double-digital earnings across its frequent flyer program and seen a 24 per cent increase in flight redemptions since announcing a $25 million overhaul of the loyalty offering this year.

Nike's recently announced Adventure Club, a subscription service that lets parents pay a monthly fee in exchange for regular kids’ shoes deliveries, is a clear response to changing consumer demands toward more subscription programs and premium loyalty packages.

Vogue Australia has taken the wrappers off what it’s claiming is a category-first loyalty program providing members with a host of personalised discounts, exclusive offers and access.

More than 770,000 Telstra customers have signed up to the telco’s revamped customer loyalty program since its launch in April.

Amazon Prime, the behemoth of paid customer loyalty programs, counts some 100 million members in its ranks, and it’s growing.

Customer participation in loyalty programs is falling, with 47 per cent of members reporting they have actively used their card or number when making a purchase in the last 12 months.

For almost a 100 years, millions of Australians have relied on the NRMA for roadside assistance, advice on buying a car and road safety. But the motoring organisation has felt the force of digital disruption. In an era when cars are more reliable and mobile phones do the job of maps, travel guide and emergency help, its relevance has been challenged.

Qantas will offer more than 1 million extra rewards seats, a new lifetime qualification and tiered Points Club for non-flying spenders as part of a $25 million investment into its Frequent Flyer loyalty program.

Bankwest Stadium has launched a new customer incentives and rewards program, Bankwest Stadium Score, a platform it says will provide insights and improve the experience of sports fans at the stadium.

Telstra has officially taken the wrappers off its new tier-based loyalty program giving customers the opportunity to earn points and rewards based on spending.

​Australian marketers recognise the need to drive customer loyalty, but a disconnect between the goal of customer loyalty and the measuring of this loyalty is causing programmes to be ineffective.

Telstra is planning to introduce a new customer loyalty program in March 2019 as part of its wide-reaching T22 strategy.

​Every CMO should aim to be as commercial as the CFO and as technical as the CIO, Virgin Velocity’s Dean Chadwick believes.