Flybuys spies member engagement, product improvements through new survey deal

Flybuys partners with Pureprofile to create its own member survey offering

Flybuys has joined forces with consumer research platform, Pureprofile, to create its own survey platform for members in return for additional points.

Under the partnership, Flybuys loyalty program members will be able to earn 1000 or more points by answering surveys exclusively delivered via their Flybuys accounts. Flybuys is also planning to use ASX-list Pureprofile’s SaaS technology to create its own research community, tapping resulting consumer insights to build out its products and services proposition as well a identify any potential consumer pain points.

Flybuys chief customer officer, Rosemary Martin, said launching ‘Pureprofile Perks’ will give members the ability to collect more points while elevating the company’s insights into its 8 million strong member base. Flybuys today works with 23 retail brands including Coles, Kmart, Target, Optus and Catch Group.

“Pureprofile Perks achieves the dual purpose of improving our offering to members while providing us with the tools to better understand how to add more value to our members everyday shopping,” Martin said. “This insight will be invaluable to our future planning.”

Pureprofile CEO, Martin Filz, noted rapidly changing consumer sentiment is now an ongoing Australian trend.

“This is why it’s imperative that brands regularly check in with their base and nimbly respond to what the data may reveal,” he commented. “We hope that this will be the first of many successful partnerships with strong, established brands this year.”

Data is the name of the game for Flybuys, both in terms of better understanding member engagement as well as developing more product offerings for partners. The group over recent years also undertook a large-scale project to build out program-level segmentation and distinct personas across its member base to better understand consumer behaviours and improve engagement and communications.

On the B2B side, the company recently launched its ‘Data Unpacked’ offering for marketers. A new data offering that takes its cues from the former Flybuys Digital Audiences offering, the platform allows marketers to gain insight into audiences, target specific users online through channels, and ascertain campaign impact.

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...

Hans Jensen

Explainer: What marketers need to know about cryptocurrency

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Gartner: Digital isn't enough of a superpower for CMOs anymore

Read more

I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...

Dave Sigurd

CMO's top 8 martech stories for the week - 9 June 2022

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Creating a marketplace for wellness

Read more

A solution for an retail industry data extraction. https://e-scraper.com/usefu...

"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

Read more

Blog Posts

3 things marketing leaders need to do to effectively lead hybrid teams

Many marketing leaders are scrambling to give their people more flexible work. And they need to: PWC’s Future of Work report showed 90 per cent of staff want some form of hybrid or remote workplace.

Scott Stein

Leadership consultant

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

Sign in