Customer Loyalty Programs

Leadership

​Closing the gap between your brand and customers

In celebration of the book, Closing the Gap, authored by BrandHook’s CEO and founder, Pip Stocks, the brand insight agency collaborated with Publicis and CMO to host a panel of marketing and though leaders to discuss the challenges facing brands trying to better connect with their customers in today’s competitive marketplace.

Digital Marketing

How Harris Farm Markets is getting to a single view of customers

When you are taking on the giants in an industry, it pays to treat every customer like royalty. That starts with getting to know them better. But for fresh food retailer, Harris Farm Markets, the desire for better customer management was hampered by customer interactions that were fragmented across a number of channels.

Digital Marketing

Four ways to use social media to boost customer loyalty

​There’s no doubt consumers have become increasingly demanding around how brands engage with them via social media platforms. And the pressure is on marketers to quickly adapt their communications and engagement strategies if they hope to transform social interactions into customer advocacy and loyalty.

Leadership

David Jones data-driven marketing strategy

David Jones CMO, David Robinson, sees his role as one of business leadership and collaboration, as much as marketing strategy. For the past two years, he has been spearheading a transformation of David Jones’ marketing function, using customer insights, digital channels, content and data as his tools for change.

Digital Marketing

How Australia Post is using digital insight to get to know its customers

It can be hard to build a relationship with someone whose name you don’t know. Turning anonymous transactions into relationships is a challenge that’s also confronted Australia Post, which each day provides services to tens of thousands of anonymous walk-in customers. Anonymous transactions deliver revenue, but they reveal nothing about the demographics, motivations or past histories of those making them.

Digital Marketing

​Catchoftheday launches fee-based online shopping club

Shopping app, Catchoftheday, has launched its Club Catch loyalty program, a fee-based, online-only club where members are rewarded for their loyalty with perks like free shipping, priority access to deals and 7-day customer service.

Digital Marketing

Etihad and flybuys join forces on customer loyalty programs

Etihad Airways has partnered up with Australia’s flybuys customer loyalty program allowing shoppers to accrue and redeem air miles on its international flights. The partnership is the first time the flybuys program has had an airlines partner since the demise of Ansett in 2001.

Leadership

Making the digital shoe fit at Athlete’s Foot

Delivering a personalised experience digitally at The Athlete’s Foot is not about replicating what has become a highly successful in-store experience, it’s about meeting a customer’s next unmet need.

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Blog Posts

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

Rowena Millward

Author, consultant

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