Flybuys

Digital Marketing

How flybuys used customer data to lift engagement

Leading Australian loyalty membership program, flybuys, has no shortage of data on its millions of members. So when the team started looking for ways to create customer surprise and delight to kick off the 2018 year, it latched onto the idea of turning these vast stores into hyper-personalised content customers could not only engage in, but also learn something about themselves.

Digital Marketing

Coles launches flybuys ecommerce portal

Coles has launched an ecommerce store for its flybuys customer loyalty program, partnering with a range of new retailers to give members the ability to accrue more points online.

OPSM partners with flybuys

Optometrist chain OPSM and flybuys have announced a partnership. Customers at the franchise's 339 stores will receive a flybuys point for every dollar spent.

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State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Personas of one and the rise of ‘always there’ marketing

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Nigel Roberts

Founding partner and strategy lead, Yell

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Fraser

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