Tourism Australia recruits Westpac marketer as new CMO

The news comes just 2 weeks after Nick Baker announced his resignation after seven years with the tourism promotion body

Lisa Ronson
Lisa Ronson

Tourism Australia has confirmed Lisa Ronson will be taking over from Nick Baker as its new chief marketing officer.

Ronson joins the tourism promotional body from Westpac, where she is currently the financial services company’s head of marketing services. Her resume includes 18 years’ marketing experience including global brand marketing, advertising and sponsorship positions with David Jones, Telstra, Visa International and Carlton and United Breweries.

Baker announced his resignation last week after seven years in the CMO role but confirmed he would remain in the position until the end of January. Ronson officially starts in February 2015 but will work with Baker in the first month of the new year as part of a transition process.

Tourism Australia managing director, John O’Sullivan, said Ronson’s work with high- profile, national and international brands, along with her extensive digital experience, were key reasons for her appointment.

"I'm delighted we've been able to complete the search for a new chief marketing officer so quickly and, in Lisa, believe we have found the right person to take our marketing strategy forward," he said.

Ronson said that while she’ll miss Westpac, she’s looking forward to the opportunity at Tourism Australia.

"Every step in my career has been driven by a desire to deliver outstanding results, work with great people and great brands,” she said.

A spokesperson for Westpac said the group has started reviewing potential candidates to replace Ronson, and pointed to a strong team of talented marketers across all brands and functions.

“While we are disappointed to see Lisa leave we are delighted for her given the opportunity she has been offered at Tourism Australia. She has made a huge contribution to Westpac in her three years with us and we wish her well in the future,” the spokesperson said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Taking performance cues from east Asian markets

As the ‘Asian century’ becomes ever more prevalent and the Fourth Industrial Revolution gathers speed, marketers are having to surf a tidal wave of creative destruction. The choice is stark: Embrace change, or resign yourself to a Darwinian fate.

Dr Chris Baumann

Associate professor, Macquarie University

Searching for social and marketing data

Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.

Isaac Lai

Connections strategy lead, VMLY&R Sydney

Why Australia needs more leaders

A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.

Dan Banyard

Managing director, Edentify

Well, you can always improve your service. Your customers will appreciate your efforts.

Mike Thompson

Report: Australian customer experience good but not great

Read more

Thanks for sharing! Terracotta Jewellery Online Shopping Ethnic Jewellery Online Shopping

Cotton Sarees Online

How data is driving the customers of a lifetime for BaubleBar

Read more

Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...

NavkarConsultancyServices

Xero evolves to fit a changing marketplace

Read more

>Writes article about how to show diversity in an authentic way>All featured opinions are from white women

Jennifer Metcalfe

Food for Thought: How can brands show diversity in an authentic way?

Read more

Excellent post, congratulations !!! - Prof Paulo Coelho | https://www.drpaulocoelho.c...

Prof Paulo Coelho

The B2C and B2B marketing transformation helping Invisalign win more smiles

Read more

Latest Podcast

More podcasts

Sign in