Tourism Australia recruits Westpac marketer as new CMO

The news comes just 2 weeks after Nick Baker announced his resignation after seven years with the tourism promotion body

Lisa Ronson
Lisa Ronson

Tourism Australia has confirmed Lisa Ronson will be taking over from Nick Baker as its new chief marketing officer.

Ronson joins the tourism promotional body from Westpac, where she is currently the financial services company’s head of marketing services. Her resume includes 18 years’ marketing experience including global brand marketing, advertising and sponsorship positions with David Jones, Telstra, Visa International and Carlton and United Breweries.

Baker announced his resignation last week after seven years in the CMO role but confirmed he would remain in the position until the end of January. Ronson officially starts in February 2015 but will work with Baker in the first month of the new year as part of a transition process.

Tourism Australia managing director, John O’Sullivan, said Ronson’s work with high- profile, national and international brands, along with her extensive digital experience, were key reasons for her appointment.

"I'm delighted we've been able to complete the search for a new chief marketing officer so quickly and, in Lisa, believe we have found the right person to take our marketing strategy forward," he said.

Ronson said that while she’ll miss Westpac, she’s looking forward to the opportunity at Tourism Australia.

"Every step in my career has been driven by a desire to deliver outstanding results, work with great people and great brands,” she said.

A spokesperson for Westpac said the group has started reviewing potential candidates to replace Ronson, and pointed to a strong team of talented marketers across all brands and functions.

“While we are disappointed to see Lisa leave we are delighted for her given the opportunity she has been offered at Tourism Australia. She has made a huge contribution to Westpac in her three years with us and we wish her well in the future,” the spokesperson said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...

Martin Valovič

Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey

Read more

I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...

Catherine Stenson

Have customers really changed? - Marketing edge - CMO Australia

Read more

The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.

Joe Hawks

Data privacy 2021: What should be front and centre for the CMO right now

Read more

Thanks for giving these awesome suggestions. It's very in-depth and informative!sell property online

Joe Hawks

The new rules of Millennial marketing in 2021

Read more

In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...

Fred Lawrence

DoorDash launches in Australia

Read more

Blog Posts

Highlights of 2020 deliver necessity for Circular Economies

The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Have customers really changed?

The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.

Emilie Tan

Marketing strategist, Alpha Digital

Cultivating engaging content in Account-based Marketing (ABM)

ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

Joana Inch

Co-founder and head of digital, Hat Media Australia

Sign in