Tourism Australia recruits Westpac marketer as new CMO

The news comes just 2 weeks after Nick Baker announced his resignation after seven years with the tourism promotion body

Lisa Ronson
Lisa Ronson

Tourism Australia has confirmed Lisa Ronson will be taking over from Nick Baker as its new chief marketing officer.

Ronson joins the tourism promotional body from Westpac, where she is currently the financial services company’s head of marketing services. Her resume includes 18 years’ marketing experience including global brand marketing, advertising and sponsorship positions with David Jones, Telstra, Visa International and Carlton and United Breweries.

Baker announced his resignation last week after seven years in the CMO role but confirmed he would remain in the position until the end of January. Ronson officially starts in February 2015 but will work with Baker in the first month of the new year as part of a transition process.

Tourism Australia managing director, John O’Sullivan, said Ronson’s work with high- profile, national and international brands, along with her extensive digital experience, were key reasons for her appointment.

"I'm delighted we've been able to complete the search for a new chief marketing officer so quickly and, in Lisa, believe we have found the right person to take our marketing strategy forward," he said.

Ronson said that while she’ll miss Westpac, she’s looking forward to the opportunity at Tourism Australia.

"Every step in my career has been driven by a desire to deliver outstanding results, work with great people and great brands,” she said.

A spokesperson for Westpac said the group has started reviewing potential candidates to replace Ronson, and pointed to a strong team of talented marketers across all brands and functions.

“While we are disappointed to see Lisa leave we are delighted for her given the opportunity she has been offered at Tourism Australia. She has made a huge contribution to Westpac in her three years with us and we wish her well in the future,” the spokesperson said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

The rise of the conscious consumer

The concept of consumers boycotting brands and publishers isn’t a new one.

Jodie Sangster

CEO, ADMA

Cannes 2017: The Machines Are Here

It’s day 4 in Cannes and among the ever-growing divergent panels, presentations and workshops spanning from one end of the Croisette to the other, there has been a very real emergence of how artificial intelligence (AI) and machine learning needs to fit into the marketing ecosystem of today and tomorrow.

Aden Hepburn

Executive creative director and managing director, VML Australia

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

Typo"claiming no other email service protects its users form spam, hacking and phishing as successfully as Gmail"I'm sure Google can help...

OlliesBlog

Google to stop scanning personal Gmail accounts for ad targeting

Read more

It is interesting. Rebrand is very good. Perhaps they should change the logo to something more modern. For example as it is - https://www...

David Hill

Grace Group undergoes first rebrand in 30 years to unify and contemporise

Read more

Hey Guys, just one small typo that changes a part of the story :“That was a really big step forward for our company because we didn’t hav...

Damian Young

Chobani tastes success with data analytics platform

Read more

This is amazing! Congratulations to Cochlear for continuing to lead innovation in every way!

Chris

How this marketing ops leader is lifting the automation ante at Cochlear

Read more

Interesting case! It seems like universities can also benefit from marketing automation. I've started using getresponse some time ago and...

Aaren

How marketing automation is helping drive CX change at Adelaide University

Read more

Latest Podcast

More podcasts

Sign in