ADMA launches networking club for marketing, analytics leaders

CxO Club is supported by Qantas, Paspaley, Forbes, Appelles Apothecary and Lab and Forrester

leadership-traits.jpg

dreamstime

dreamstime_0
leadership-traits.jpg dreamstime dreamstime_0

ADMA is launching a new CxO Club aimed at bringing together Australia’s senior marketing and analytics leaders into a new knowledge and networking community.

ADMA CEO, Jodie Sangster, said the group had initially been planned as a CMO Club to recognise the marketing, media and advertising community, but had been extended to also address chief analytics officers, chief creative and technologists.

The club’s launch comes four months after an alliance struck between ADMA and the Institute of Analytics professionals of Australia which sees IAPA operating as an integrated division of the data-driven marketing and advertising association.

“We will be making sure the CxO Club provide benefits to these related roles as well,” Sangster said. “The club will provide engaging events and resources to help them become more connected, valuable and inspired leaders in their fields.”

The invitation-only club will see members given access to ADMA’s Altitude Leadership Breakfast Series, invitations to be part of global delegations, access to research, roundtables and monthly networking events, and a Global Hub and Resource Centre.

The CxO Club is being supported by Qantas Loyalty, Forbes, Forrester, Paspaley and Appelles Apothecary and Lab and is being launched at an event in Sydney on 5 November. ADMA has flagged plans to extend the club to Melbourne, Perth and Brisbane in 2015.

“Qantas Loyalty is excited to be part of the CxO Club, providing a unique opportunity to network, access content and share learnings with c-level marketing and technology peers from across industries at a time when the disciplines are experiencing rapid change and integration,” said Stephanie Tully, CMO, Qantas Loyalty in a statement.

ADMA Awards 2014: Sean Cummins takes Marketer of the Year; pictorial highlights from the night

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

3 ways to leverage the talents of your team to avoid disruption

​According to the World Economic Forum in its most recent The Future of Jobs report, the most important skills for the future are not technical, task-oriented skills, but higher-order skills such as creativity, social influence, active learning, and analytical thinking.

Gihan Perera

Futurist, leadership consultant

CMOs, it’s time to stop squandering customer attention

Businesses continue to highly value the attention they buy through paid media, yet at the same time, many continue to disregard and under-value opportunities to connect with customers using their owned media.

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...

Heather

It’s time for marketers to rethink their approach to ‘loyalty’

Read more

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in