ADMA launches networking club for marketing, analytics leaders

CxO Club is supported by Qantas, Paspaley, Forbes, Appelles Apothecary and Lab and Forrester

leadership-traits.jpg

dreamstime

dreamstime_0
leadership-traits.jpg dreamstime dreamstime_0

ADMA is launching a new CxO Club aimed at bringing together Australia’s senior marketing and analytics leaders into a new knowledge and networking community.

ADMA CEO, Jodie Sangster, said the group had initially been planned as a CMO Club to recognise the marketing, media and advertising community, but had been extended to also address chief analytics officers, chief creative and technologists.

The club’s launch comes four months after an alliance struck between ADMA and the Institute of Analytics professionals of Australia which sees IAPA operating as an integrated division of the data-driven marketing and advertising association.

“We will be making sure the CxO Club provide benefits to these related roles as well,” Sangster said. “The club will provide engaging events and resources to help them become more connected, valuable and inspired leaders in their fields.”

The invitation-only club will see members given access to ADMA’s Altitude Leadership Breakfast Series, invitations to be part of global delegations, access to research, roundtables and monthly networking events, and a Global Hub and Resource Centre.

The CxO Club is being supported by Qantas Loyalty, Forbes, Forrester, Paspaley and Appelles Apothecary and Lab and is being launched at an event in Sydney on 5 November. ADMA has flagged plans to extend the club to Melbourne, Perth and Brisbane in 2015.

“Qantas Loyalty is excited to be part of the CxO Club, providing a unique opportunity to network, access content and share learnings with c-level marketing and technology peers from across industries at a time when the disciplines are experiencing rapid change and integration,” said Stephanie Tully, CMO, Qantas Loyalty in a statement.

ADMA Awards 2014: Sean Cummins takes Marketer of the Year; pictorial highlights from the night

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

5 things every business can do to drive brand loyalty

If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.

Catherine Anderson

Chief customer officer, Powershop Australia

What the modern gig economy is doing to customer experience

Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.

Dr Chris Baumann

Associate professor, Macquarie University

Thank you! That was useful to know.

Belia Adam

Why your best social marketing brand tool could be hiding in plain sight

Read more

Because you are missing the point of the term "disruption"

Sean

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...

Quasi Carbon

Unilever CMO threatens Facebook, Google with digital advertising boycott

Read more

How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M

Alex Atmavan

Rethinking gamification in marketing

Read more

True Local - one of the least credible review sites on the entire internet.

MyNameIsStomp

Former Virgin Mobile CMO and CEO joins oOh! as first customer chief

Read more

Latest Podcast

More podcasts

Sign in