CxO Club is supported by Qantas, Paspaley, Forbes, Appelles Apothecary and Lab and Forrester
ADMA is launching a new CxO Club aimed at bringing together Australia’s senior marketing and analytics leaders into a new knowledge and networking community.
ADMA CEO, Jodie Sangster, said the group had initially been planned as a CMO Club to recognise the marketing, media and advertising community, but had been extended to also address chief analytics officers, chief creative and technologists.
The club’s launch comes four months after an alliance struck between ADMA and the Institute of Analytics professionals of Australia which sees IAPA operating as an integrated division of the data-driven marketing and advertising association.
“We will be making sure the CxO Club provide benefits to these related roles as well,” Sangster said. “The club will provide engaging events and resources to help them become more connected, valuable and inspired leaders in their fields.”
The invitation-only club will see members given access to ADMA’s Altitude Leadership Breakfast Series, invitations to be part of global delegations, access to research, roundtables and monthly networking events, and a Global Hub and Resource Centre.
The CxO Club is being supported by Qantas Loyalty, Forbes, Forrester, Paspaley and Appelles Apothecary and Lab and is being launched at an event in Sydney on 5 November. ADMA has flagged plans to extend the club to Melbourne, Perth and Brisbane in 2015.
“Qantas Loyalty is excited to be part of the CxO Club, providing a unique opportunity to network, access content and share learnings with c-level marketing and technology peers from across industries at a time when the disciplines are experiencing rapid change and integration,” said Stephanie Tully, CMO, Qantas Loyalty in a statement.
ADMA Awards 2014: Sean Cummins takes Marketer of the Year; pictorial highlights from the night
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.
The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.
Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
We supply petroleum product such as JP54, D2, D6, JET A1, Serious buyer should contact now for SCO in order to work with seller workable ...
Vico Peißker
ACCC releases Consumer Data Right draft framework for comment
What is your opinion about chatbots serving your customers? My belief is bots are going to be the future of customer service and fulfilme...
Giridhar Prathap Reddy
NAB taps power of AI chatbots for business customer service
Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...
Giridhar Prathap Reddy
Deloitte TMT Predictions: AR and mobile crucial for marketing success in 2018
Hi there! Thanks for this interesting article! I love to read about new technology and software that makes our lives easier. I'm looking ...
Julia Summer
Wartsila overhauls Web platforms to create ‘seamless’ brand experience across all devices
RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...
Ed Fry
Why sales and marketing alignment is more important than ever