Using artificial intelligence to surprise your customers
We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.
ADMA launches networking club for marketing, analytics leaders
CxO Club is supported by Qantas, Paspaley, Forbes, Appelles Apothecary and Lab and Forrester
ADMA is launching a new CxO Club aimed at bringing together Australia’s senior marketing and analytics leaders into a new knowledge and networking community.
ADMA CEO, Jodie Sangster, said the group had initially been planned as a CMO Club to recognise the marketing, media and advertising community, but had been extended to also address chief analytics officers, chief creative and technologists.
The club’s launch comes four months after an alliance struck between ADMA and the Institute of Analytics professionals of Australia which sees IAPA operating as an integrated division of the data-driven marketing and advertising association.
“We will be making sure the CxO Club provide benefits to these related roles as well,” Sangster said. “The club will provide engaging events and resources to help them become more connected, valuable and inspired leaders in their fields.”
The invitation-only club will see members given access to ADMA’s Altitude Leadership Breakfast Series, invitations to be part of global delegations, access to research, roundtables and monthly networking events, and a Global Hub and Resource Centre.
The CxO Club is being supported by Qantas Loyalty, Forbes, Forrester, Paspaley and Appelles Apothecary and Lab and is being launched at an event in Sydney on 5 November. ADMA has flagged plans to extend the club to Melbourne, Perth and Brisbane in 2015.
“Qantas Loyalty is excited to be part of the CxO Club, providing a unique opportunity to network, access content and share learnings with c-level marketing and technology peers from across industries at a time when the disciplines are experiencing rapid change and integration,” said Stephanie Tully, CMO, Qantas Loyalty in a statement.
ADMA Awards 2014: Sean Cummins takes Marketer of the Year; pictorial highlights from the night
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
What a great article. Thanks for sharing. Today Digital Marketing is the basic need for a business to survive. As online presence is very...
Ecomsolver Private Limited
Want to master digital transformation? Stop thinking about your own problems
Feeling grateful that customer led digital transformation could improve business and generate more business growth. Many companies are no...
Lilly Lawrence
How a customer-led digital transformation has helped this CMO generate $6m in incremental business
If a business games me happy than there is a higher chance I will go to them.
Martinez
The Iconic: becoming customer-focussed transformed our business
That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...
Natasha Kvitka
Using artificial intelligence to surprise your customers
Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...
Rohit
Digital advertising continues to dominate marketing budgets