Tourism Australia CMO Nick Baker resigns

Respected marketing leader to depart in January 2015

Nick Baker, CMO Tourism Australia
Nick Baker, CMO Tourism Australia

Tourism Australia has confirmed it is on the hunt for a new CMO after Nick Baker announced his decision to resign after seven years in the role.

In a statement, the national tourism promotional body confirmed Baker will leave the group at the end of January 2015 to look for new challenges outside the organisation. In a statement, Baker said his role with Tourism Australia has been the most significant of his professional life.

“Being part of such a dedicated team, getting to work on so many important projects with industry and our other partners has been incredible,” he said. “Together we’ve achieved some great things and that feeling of a job well done gives me great satisfaction.

“I believe we’ve developed a clear strategy to move our global marketing forward and also created the digital and social platforms necessary to compete globally in a hugely competitive market place.”

Tapping into social experience: Tourism Australia’s Nick Baker

Tourism Australia managing director, John O’Sullivan, pointed to Baker’s work on three successful global campaigns, There’s Nothing Like Australia, Best Jobs in the World and more recently, Restaurant Australia, as examples of his significant contribution to the organisation.

“All of these campaigns have been meticulously planned, well executed and importantly, done so through strong teamwork and successful partnership with industry and our state and territory partners,” he commented.

“Another major achievement, for which Nick should be very proud, has been the creation of one of the world’s most successful social media marketing strategies.

“We will not only miss Nick’s marketing expertise, but his enormous enthusiasm and passion for our industry and for the Tourism Australia brand.”

Baker is one of Australia’s most respected CMOs and was awarded Marketer of the Year by the Association for data-driven marketing and advertising (ADMA) for 2013.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

The most desirable customers you’ve overlooked

“What will really move the needle?” This is a question that keeps leaders awake at night. And at the intersection of some of their top priorities – finding pockets of growth, redefining the customer experience, and making an emotional impact – lies a latent market: Their diverse customers.

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

Read more

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Thanks for the great article Jodie, agree many boards and senior execs are operating in outdated modes, just as we need some reverse soci...

sharyn

Change across the board: Why boards need to digitally evolve - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in