Tourism Australia CMO Nick Baker resigns

Respected marketing leader to depart in January 2015

Nick Baker, CMO Tourism Australia
Nick Baker, CMO Tourism Australia

Tourism Australia has confirmed it is on the hunt for a new CMO after Nick Baker announced his decision to resign after seven years in the role.

In a statement, the national tourism promotional body confirmed Baker will leave the group at the end of January 2015 to look for new challenges outside the organisation. In a statement, Baker said his role with Tourism Australia has been the most significant of his professional life.

“Being part of such a dedicated team, getting to work on so many important projects with industry and our other partners has been incredible,” he said. “Together we’ve achieved some great things and that feeling of a job well done gives me great satisfaction.

“I believe we’ve developed a clear strategy to move our global marketing forward and also created the digital and social platforms necessary to compete globally in a hugely competitive market place.”

Tapping into social experience: Tourism Australia’s Nick Baker

Tourism Australia managing director, John O’Sullivan, pointed to Baker’s work on three successful global campaigns, There’s Nothing Like Australia, Best Jobs in the World and more recently, Restaurant Australia, as examples of his significant contribution to the organisation.

“All of these campaigns have been meticulously planned, well executed and importantly, done so through strong teamwork and successful partnership with industry and our state and territory partners,” he commented.

“Another major achievement, for which Nick should be very proud, has been the creation of one of the world’s most successful social media marketing strategies.

“We will not only miss Nick’s marketing expertise, but his enormous enthusiasm and passion for our industry and for the Tourism Australia brand.”

Baker is one of Australia’s most respected CMOs and was awarded Marketer of the Year by the Association for data-driven marketing and advertising (ADMA) for 2013.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in