Dematic mourns passing of marketing leader, Peter Trotter

Marketer and internationally noted paralympic champion dies after a short illness

Peter Trotter
Peter Trotter

Employees at Australian logistics company, Dematic, are mourning the passing of their general manager of marketing, Peter Trotter, after a short illness.

Trotter, who worked for Dematic for 34 years and was the company’s longest serving company, is credited with being a key contributor to the organisation’s market leading position. He was described as an extremely creative and strategic marketer who was greatest respected and admired by colleagues, peers as well as being seen by many as an ‘elder statesman’ of the industry.

Trotter died on 21 October aged 58 and was remembered at a memorial service in Sydney on 27 October. More widely, Trotter was also known an internationally successful Australian Paralympic wheelchair racer, setting five world records and winning a gold medal at the 1984 New York/Stoke Mandeville Paralympics, the first time wheelchair events were part of the Games.

Trotter served on the National Committee on Sport and Recreation for Disabled People, the Elite Sports Committee of the Australian Institute of Sport, and The Australian Olympic Committee’s Sport for All Commission.

He received an Australian Sports Medal in 2000 for his significant contributor to the development of wheelchair sports.

“Peter’s contribution to our industry, sport and the community was prolific. He will be sorely missed by all,” Dematic said in a statement to reflect his passing.

Trotter is survived by his parents, two brothers, wife Linda, and daughter Meg.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

How to leverage the Internet of Things to understand consumer intent

'Intent' is the single largest performance marketing variable. It shapes our search queries, dictates our purchase paths and mediates meaningful interactions with brands regardless of channel, media or content type.

Oliver Smith

Business development, Performics Australia

3 ways customer data can increase online sales conversion

Data has been an increasingly critical factor in improving the efficiency and effectiveness of marketing and business operations.

James Bennett

Chief experience officer, Kalido

Our sharing future is both terrifying and exciting

Discussing the future in a realistic fashion is often a disappointing prospect. For all the talk of hoverboards, jetpacks and lightsabers changing the way we do things, the reality tends to end up being something as mundane as a slightly cheaper way to get around the city.

Jason Dooris

CEO and founder, Atomic 212

Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...

Tom

3 ways customer data can increase online sales conversion

Read more

Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?

Tim Palmer

Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign

Read more

Thanks for the article Jennifer, you raise some interesting points. The supermarket and shopping centre examples particularly struck a c...

Jill Brennan

Why marketers should take note of social robots

Read more

Winning the retail game is really tricky at this point in time. Many retailers have declared themselves as bankrupt. But yes harnessing t...

Vanessa.M.Magers

​Bricks and clicks: Balancing digital and physical to win the retail game

Read more

Excellent article, Thank you.

Steve Beards

How Aprimo hopes to help marketers tackle distribution of content, funds and data

Read more

Latest Podcast

More podcasts

Sign in