Dematic mourns passing of marketing leader, Peter Trotter

Marketer and internationally noted paralympic champion dies after a short illness

Peter Trotter
Peter Trotter

Employees at Australian logistics company, Dematic, are mourning the passing of their general manager of marketing, Peter Trotter, after a short illness.

Trotter, who worked for Dematic for 34 years and was the company’s longest serving company, is credited with being a key contributor to the organisation’s market leading position. He was described as an extremely creative and strategic marketer who was greatest respected and admired by colleagues, peers as well as being seen by many as an ‘elder statesman’ of the industry.

Trotter died on 21 October aged 58 and was remembered at a memorial service in Sydney on 27 October. More widely, Trotter was also known an internationally successful Australian Paralympic wheelchair racer, setting five world records and winning a gold medal at the 1984 New York/Stoke Mandeville Paralympics, the first time wheelchair events were part of the Games.

Trotter served on the National Committee on Sport and Recreation for Disabled People, the Elite Sports Committee of the Australian Institute of Sport, and The Australian Olympic Committee’s Sport for All Commission.

He received an Australian Sports Medal in 2000 for his significant contributor to the development of wheelchair sports.

“Peter’s contribution to our industry, sport and the community was prolific. He will be sorely missed by all,” Dematic said in a statement to reflect his passing.

Trotter is survived by his parents, two brothers, wife Linda, and daughter Meg.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Are you sure they wont start a platform that the cheese is white, pretty sure that is racist

Hite

New brand name for Coon Cheese revealed

Read more

Real digital transformation requires reshaping the way the business create value for customers. Achieving this requires that organization...

ravi H

10 lessons Telstra has learnt through its T22 transformation

Read more

thanks

Lillian Juliet

How Winedirect has lifted customer recency, frequency and value with a digital overhaul

Read more

Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....

Sheetal Kamble

​Jurlique’s move to mobile POS set to enhance customer experience

Read more

I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...

Catherine Stenson

Have customers really changed? - Marketing edge - CMO Australia

Read more

Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in