Telco confirms marketing chief, Kim Clarke, as the latest executive departure
Vodafone Australia has confirmed it is recruiting for a new CMO following news of the departure of current marketing chief, Kim Clarke.
A spokesperson for the telco said Clarke will leave Vodafone in November after just over two years in the position.
Clarke’s departure is the latest in a series of senior resignations from the telco including former CEO and now NBN Co chief, Bill Morrow, and general manager of brand and communications, Jana Kotatko.
Clarke was brought into Vodafone in 2012 by Morrow as part of his new-look executive transformation team, tasked with changing the organisation’s business course after years of significant customer losses and network problems.
Changing the brand one conversation at a time: Vodafone CMO Kim Clarke
In a statement, Clarke said it was time for her to take on new challenges, although she did not specify what these will be.
“Over the past two years, I’ve been fortunate enough to be part of this business turnaround,” she said. “We have achieved great leaps forward in our commercial results, the quality of the service we deliver to customers and most importantly in how our customers feel about us. I am really proud of what we have achieved and it’s been an absolute privilege to work with this team.
“I have great confidence Vodafone will continue this journey however it is now time for me to leave to take on other challenges.”
Vodafone CEO, Iñaki Berroeta, thanked Clarke for her contribution and said she was leaving behind a strong legacy and team.
“Since joining Vodafone in 2012, Kim has been integral in restoring Vodafone’s reputation through the creation and marketing of a range of fantastic consumer products, including our market-leading $5 international roaming plans and awareness around Vodafone’s high-speed 4G network following its launch in June 2013,”she stated.
“Kim’s passion and drive have been an inspiration to many who have worked with her.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
As a Marketer, the ‘Scotty from Marketing’ meme troubles me.
Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a good idea. Customers really should control their data. Now I understand why it's important.
Elvin Huntsberry
Salesforce CMO: Modern marketers have an obligation to give customers control of their data
Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...
Nickwood
Instagram loses the like in Australia; industry reacts positively
I tried www.analisa.io to see my Instagram Insight
Dina Rahmawati
7 marketing technology predictions for 2016
The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...
LYF Solutions
The trouble with Scotty from Marketing - The CMO view - CMO Australia
Given Scotty's failed track-record in the marketing realm the memes and the ridicule is very apt and is in no way a reflection on marketi...
denysf
The trouble with Scotty from Marketing - The CMO view - CMO Australia