Vodafone on the hunt for new CMO

Telco confirms marketing chief, Kim Clarke, as the latest executive departure

Vodafone CMO, Kim Clarke
Vodafone CMO, Kim Clarke

Vodafone Australia has confirmed it is recruiting for a new CMO following news of the departure of current marketing chief, Kim Clarke.

A spokesperson for the telco said Clarke will leave Vodafone in November after just over two years in the position.

Clarke’s departure is the latest in a series of senior resignations from the telco including former CEO and now NBN Co chief, Bill Morrow, and general manager of brand and communications, Jana Kotatko.

Clarke was brought into Vodafone in 2012 by Morrow as part of his new-look executive transformation team, tasked with changing the organisation’s business course after years of significant customer losses and network problems.

Changing the brand one conversation at a time: Vodafone CMO Kim Clarke

In a statement, Clarke said it was time for her to take on new challenges, although she did not specify what these will be.

“Over the past two years, I’ve been fortunate enough to be part of this business turnaround,” she said. “We have achieved great leaps forward in our commercial results, the quality of the service we deliver to customers and most importantly in how our customers feel about us. I am really proud of what we have achieved and it’s been an absolute privilege to work with this team.

“I have great confidence Vodafone will continue this journey however it is now time for me to leave to take on other challenges.”

Vodafone CEO, Iñaki Berroeta, thanked Clarke for her contribution and said she was leaving behind a strong legacy and team.

“Since joining Vodafone in 2012, Kim has been integral in restoring Vodafone’s reputation through the creation and marketing of a range of fantastic consumer products, including our market-leading $5 international roaming plans and awareness around Vodafone’s high-speed 4G network following its launch in June 2013,”she stated.

“Kim’s passion and drive have been an inspiration to many who have worked with her.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Maintaining trust in a sceptical world: The power of brand trust

The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.

Dan Ratner

managing director, uberbrand

When growth stalls: How to boost growth in large organisations

The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.

Con Frantzeskos

CEO, Penso

Why we need diversity in marketing

​When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.

Jodie Sangster

CEO, ADMA

Educational activities is always a prestigious approaches in taking time for the smoother operational planning to implement in the long r...

ikuyo

Save the Children's marketing chief swaps not-for-profit for education

Read more

We all know that digital marketing in order to promote a brand, products and services is by the use of electronic media. The evolution of...

Helaina Berry

Predictions: 17 digital marketing trends for 2017

Read more

Interesting insight, well explained and the examples are just apt.Thanks for sharing!

FreshMindIdeas

The politics of branding - Brand science - CMO Australia

Read more

When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...

Paulina Cameron

ADMA launches education program to tackle viewability, ad fraud and brand safety

Read more

Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...

gary packer

Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making

Read more

Latest Podcast

More podcasts

Sign in