Vodafone on the hunt for new CMO

Telco confirms marketing chief, Kim Clarke, as the latest executive departure

Vodafone CMO, Kim Clarke
Vodafone CMO, Kim Clarke

Vodafone Australia has confirmed it is recruiting for a new CMO following news of the departure of current marketing chief, Kim Clarke.

A spokesperson for the telco said Clarke will leave Vodafone in November after just over two years in the position.

Clarke’s departure is the latest in a series of senior resignations from the telco including former CEO and now NBN Co chief, Bill Morrow, and general manager of brand and communications, Jana Kotatko.

Clarke was brought into Vodafone in 2012 by Morrow as part of his new-look executive transformation team, tasked with changing the organisation’s business course after years of significant customer losses and network problems.

Changing the brand one conversation at a time: Vodafone CMO Kim Clarke

In a statement, Clarke said it was time for her to take on new challenges, although she did not specify what these will be.

“Over the past two years, I’ve been fortunate enough to be part of this business turnaround,” she said. “We have achieved great leaps forward in our commercial results, the quality of the service we deliver to customers and most importantly in how our customers feel about us. I am really proud of what we have achieved and it’s been an absolute privilege to work with this team.

“I have great confidence Vodafone will continue this journey however it is now time for me to leave to take on other challenges.”

Vodafone CEO, Iñaki Berroeta, thanked Clarke for her contribution and said she was leaving behind a strong legacy and team.

“Since joining Vodafone in 2012, Kim has been integral in restoring Vodafone’s reputation through the creation and marketing of a range of fantastic consumer products, including our market-leading $5 international roaming plans and awareness around Vodafone’s high-speed 4G network following its launch in June 2013,”she stated.

“Kim’s passion and drive have been an inspiration to many who have worked with her.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Undoubtedly, Robotic Process Automation enables marketing teams to accomplish repetitive tasks with fewer resources at a great accuracy.

Raj

What marketers need to know about robotic process automation

Read more

who wants to date me I am 9 years old and i am a boy

Jeremy Hawkins

Sink a sub gaming experience signals Subway's renewed brand push

Read more

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

Sign in