Rebranding

Leadership

First Sentier Investors appoints CMO

Amanda Tibbett has been promoted to chief marketing and communications officer at global investment manager, First Sentier Investors.

Digital Marketing

Why smoothfm has switched up personalities and undertaken a rebrand

One of the most iconic TVCs from radio stations in recent years would have to be the smoothfm ad featuring Michael Buble. The ad, along with the station’s niche targeting, helped propel it to the number one FM station in Sydney and number two in Melbourne.

Digital Marketing

Ovolo CMO details its brand evolution

Hotel group Ovolo has set out to create a brand evolution which celebrates the unique character of each hotel, along with its eclectic portfolio of restaurants and bars, which are experience destinations brimming with character, full of eye-catching art and vibrant atmosphere.

Leadership

Aussie undertakes a rebrand, new campaign

One of Australia’s original financial challenger brands, Aussie, has a new purpose and marketing strategy and is undergoing a brand relaunch starting with a fresh campaign.

Digital Marketing

Changing 'bricks & mortar' to an experience approach

​How does a marketer go about a rebrand of an iconic building, which has its own brand and is home to a multitude of different brands? This is what the Myer Centre in Adelaide had to contemplate earlier this year.

Leadership

Myer resurrects its 'My Store' campaign following massive loss

Myer is resurrecting its ‘My Store’ campaign once again in an attempt to turn around its fortunes. The new follows the beleaguered retailer's near $500 million loss in the year to June 2018, leading to the plan to stop discounting by getting rid of clearance floors by mid-2019, reduce floor space, and focus on exclusive brands.

Leadership

CMO interview: Hitting the ground running at Suncorp

​There has been no ease-in period for ​Mim Haysom, Suncorp’s CMO/EGM brand & marketing​ of just three months. Haysom has already helped deliver a new app, and is leading the marketing to bring 12 separate brands together under the one Suncorp Group.

Leadership

Rest Industry Super launches new brand

Consumers feeling disengaged from super funds has led Retail Employees Superannuation Trust (REST) Industry Super to launch a new brand, now to be known as Rest.

Leadership

What it takes to rebrand a fast growing tech company

A major rebrand can be challenging for even the most astute CMO, but for Ivanti’s CMO and executive VP, Steve Morton, the pressure to roll out the new brand was heightened by multiple and rapid company acquisitions and mergers.

Leadership

4 brand transformation lessons from Foxtel’s new rebrand

Foxtel’s new rebrand forms part of the pay TV company's move from looking ‘aggressive and shouty’ to celebrating a more approachable and digitally enabled platform ‘for everyone’.But what does it take to get a successful rebrand off the ground? We talk to Foxtel’s MD of customer and retail, Mark Buckman, to find out.

Digital Marketing

​Foodora’s appetite for customer engagement

In the past twelve months, global food delivery company Foodoora’s marketing team has made leaps and bounds in its efforts to attract and retain a growing customer base.

Leadership

Commvault’s digital and branding mega makeover

Taking a company through a marketing transformation exercise, from digital through to data and rebranding, doesn’t happen overnight. But one company showing it can be done swiftly and successfully is data protection and information management company, Commvault.

Latest Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Blog Posts

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

Rowena Millward

Author, consultant

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