Communications Council relaunches as Advertising Council Australia

Looking to refocus on advertising and rejuvenate the strategic direction, the advertising industry body adopts new identity and plans a suite of new programs

Advertising industry body, the Communications Council, has relaunched under the new name, Advertising Council Australia (ACA). The relaunch entails an overhauled strategic direction that will see a number of key initiatives rolled out this year and next, aimed at supporting members and the advertising industry as a whole.

Following extensive consultation with ACA members who have supported the project, the relaunched is timed to build confidence in the advertising industry, which has been battered by the economic crisis brought on by the coronavirus pandemic. ACA CEO, Tony Hale, said the relaunch is about reclaiming the term ‘advertising’ and “reinjecting confidence in our industry.”

“The relaunch of our brand and the new strategic direction we are taking are also key to the future of our organisation,” he said.

The rebrand includes an overhaul of the corporate identity, developed by brand and design consultancy, Maud, including a new visual look with a new website and other marketing materials progressively rolled out over coming weeks.

ACA also is developing several programs aimed at enhancing advertising industry standards and providing maximum benefit and value for its membership. ACA chair and CEO at The Monkeys, Mark Green, said the associated is looking to foster long-term prosperity of the industry and to elevate advertising as a profession. 

“Now is the right time to reclaim advertising and to refocus what we do as an industry body, re-evaluate what we stand for, the programs we deliver and how we present ourselves to the broader business community,” he said.

The new initiatives include reintroducing accreditation for members, a Reconciliation Action Plan that includes a commitment to help build pathways for Aboriginal and Torres Strait Islanders to the industry, an industry labour agreement to cover key skill shortages, revamped awards program for both the Effies and AWARD Awards and further studies into advertising effectiveness.

“These initiatives will help shape a new era for the Australian advertising industry and strengthen the value of our profession to the wider business community during a period in our history when this has never been more crucial,” said Green.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in