Office products supplier, Staples, has unveiled a new A/NZ brand, will significantly invest in digital and customer data capabilities and is hiring an executive level marketing chief following a private equity buyer earlier this year.

A major rebrand can be challenging for even the most astute CMO, but for Ivanti’s CMO and executive VP, Steve Morton, the pressure to roll out the new brand was heightened by multiple and rapid company acquisitions and mergers.

Foxtel’s new rebrand forms part of the pay TV company's move from looking ‘aggressive and shouty’ to celebrating a more approachable and digitally enabled platform ‘for everyone’.But what does it take to get a successful rebrand off the ground? We talk to Foxtel’s MD of customer and retail, Mark Buckman, to find out.

Global jewellery brand, Pandora, has revealed a new marketing campaign to celebrate and engage with its empowered and diverse female customer base

In the past twelve months, global food delivery company Foodoora’s marketing team has made leaps and bounds in its efforts to attract and retain a growing customer base.

Internet provision has gone through major shifts since the bygone days of dial-up, and NBN’s executive general manager of marketing and community affairs, Kent Heffernan has seen it all.

Taking a company through a marketing transformation exercise, from digital through to data and rebranding, doesn’t happen overnight. But one company showing it can be done swiftly and successfully is data protection and information management company, Commvault.

Sensis has rebranded with cute animals and robots in a move to highlight the new digital focus of the directories business.