Using artificial intelligence to surprise your customers
We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.
Mouse, squirrel and robot lead digital rebranding at Sensis
Dash the mouse to be symbol of agility, adaptability and resourcefulness, says Sensis CEO John Allan
Sensis has rebranded with cute animals and robots in a move to highlight the new digital focus of the directories business.
The new Sensis logo features Dash the mouse, which CEO John Allan said represents agility, adaptability and resourcefulness.
“The instantly recognisable character illustration brings a warmth and human touch to our brand while being flexible, helpful and, most importantly, encouraging,” said Allan.
Dash won’t be alone, as Sensis has also introduced friends Hazel the squirrel and Micky the robot. Sensis said Hazel “represents good value” while Micky “translates technical jargon into plain English.”
Sensis worked with Interbrand to develop the new brand. It was launched internally this week and will be rolled out across the Sensis products and services over the next few months, the company said.
A customer communications program about the new brand will commence in the next few days, it said.
Sensis, the publisher of the White and Yellow Pages, has been trying to transform itself into a digital-first company.
Telstra recently sold Sensis to Platinum Equity, though the telco retains a 30 per cent stake in the company and recently proposed 800 layoffs.
Allan said print will continue to be an important source of revenue, but that the company’s key focus going forward will be digital.
“Throughout our 134-year history, Sensis has always found ways to innovate, he said. “Some of our products have existed since 1880 and over the years we have innovated to ensure they remained relevant to Australian businesses and consumers.”
“Businesses need a partner that is able to deliver engaged customers to them, across a number of digital platforms and channels. That’s what we intend to be.
“We want to be simple to deal with, faster and continue to meet the needs of our customers in the evolving digital media market. We are investing heavily in this area to deliver our customers greater services and value.”
Adam Bender covers digital marketing and emerging technology for CMO and is the author of dystopian sci-fi novels We, The Watched and Divided We Fall. Follow him on Twitter: @WatchAdam
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
What a great article. Thanks for sharing. Today Digital Marketing is the basic need for a business to survive. As online presence is very...
Ecomsolver Private Limited
Want to master digital transformation? Stop thinking about your own problems
Feeling grateful that customer led digital transformation could improve business and generate more business growth. Many companies are no...
Lilly Lawrence
How a customer-led digital transformation has helped this CMO generate $6m in incremental business
If a business games me happy than there is a higher chance I will go to them.
Martinez
The Iconic: becoming customer-focussed transformed our business
That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...
Natasha Kvitka
Using artificial intelligence to surprise your customers
Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...
Rohit
Digital advertising continues to dominate marketing budgets