First Sentier Investors appoints CMO

Amanda Tibbett has been promoted to chief marketing and communications officer

Amanda Tibbett has been promoted to chief marketing and communications officer at global investment manager, First Sentier Investors, the new-look Colonial First State Global Asset Management business spun out by Commonwealth Bank.

Tibbett, based in Sydney, has more than 25 years of marketing and communications experience, specialising in financial services. For the past nine months, she has been managing the rebrand of the business in Australia, which will roll out to other regions later this year. Prior to First Sentier Investors, she was head of marketing at Fidelity International.

In her new role, Tibbett will take on the management of the marketing, communication, digital and brand functions globally.

She told CMO it was a privilege to manage the re-brand of Colonial First State Global Asset Management (now known as First Sentier Investors) after its sale by Commonwealth Bank to MUTB (Mitsubishi UFJ Trust and Banking Corporation). 

"I’m excited to now lead the global marketing and communications group through the next stage in the company’s development as a stand alone global asset management business," Tibbett told CMO.

First Sentier Investors chief executive officer, Mark Steinberg, said the appointment reinforces the firm’s commitment to become a leading, standalone asset manager.

“Amanda’s appointment will help us meet the broad and changing needs of clients across our diverse, global client base. It will also ensure we are delivering consistent brand experiences, enhanced digital interactions and relevant, quality client communication,” Steinberg said.

“As we look to expand our distribution footprint and open new channels in the future, this role will ensure we are well-placed to deliver our growth objectives,” he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.   

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Modernization on marketing to promote products and business is really a big leap especially the age of social media. Thanks for sharing s...

Brayden Manchee

How National Tiles used digital personalisation to deliver 15 per cent of revenue online

Read more

Great write-up. I wrote an article about ASMR as well and the top ASMRtists:https://medium.com/illumina...

Dexx Mason

ASMR: Flash in the marketing pan, or something more?

Read more

Nice to be visiting your blog once more, it has been months for me. best mp3 converter

Yolanda R. Skillman

Melbourne Fashion Week: Using digital and insight to drive engagement and attendance

Read more

Typically I visit your web journals and get refreshed through the data you incorporate yet the present blog would be the most obvious bes...

Yolanda R. Skillman

What automated design is going to do to 3D printing and product customisation

Read more

I am overpowered by your post with such a decent theme. best mp3 converter

Yolanda R. Skillman

Report: Accountability key to marketing's influence in business

Read more

Blog Posts

Why direct response advertising is winning this year

In response to the COVID-19 crisis, brands around the globe are going into hibernation and waiting out the ongoing storm. CMOs have dramatically slashed their budgets across every single form of media, digital included.

Sabri Suby

Founder, King Kong

Taking back control of your tech

To win in customer experience, brands need to take back control of their technology.

Michael Titshall

VP, managing director, R/GA Australia

Brands with internal customer insights capability will survive and even thrive

According to The Australian Bureau of Statistics, two-thirds of Australian businesses across all sectors have reported taking a hit to revenue or cash flow due to COVID-19. About one in 10 said they have paused trading altogether. In 70 per cent of cases, this was due to COVID-19.

Pip Stocks

CEO of BrandHook and founder of Hearsay

Sign in