First Sentier Investors appoints CMO

Amanda Tibbett has been promoted to chief marketing and communications officer at global investment manager, First Sentier Investors, the new-look Colonial First State Global Asset Management business spun out by Commonwealth Bank.

Tibbett, based in Sydney, has more than 25 years of marketing and communications experience, specialising in financial services. For the past nine months, she has been managing the rebrand of the business in Australia, which will roll out to other regions later this year. Prior to First Sentier Investors, she was head of marketing at Fidelity International.

In her new role, Tibbett will take on the management of the marketing, communication, digital and brand functions globally.

She told CMO it was a privilege to manage the re-brand of Colonial First State Global Asset Management (now known as First Sentier Investors) after its sale by Commonwealth Bank to MUTB (Mitsubishi UFJ Trust and Banking Corporation). 

"I’m excited to now lead the global marketing and communications group through the next stage in the company’s development as a stand alone global asset management business," Tibbett told CMO.

First Sentier Investors chief executive officer, Mark Steinberg, said the appointment reinforces the firm’s commitment to become a leading, standalone asset manager.

“Amanda’s appointment will help us meet the broad and changing needs of clients across our diverse, global client base. It will also ensure we are delivering consistent brand experiences, enhanced digital interactions and relevant, quality client communication,” Steinberg said.

“As we look to expand our distribution footprint and open new channels in the future, this role will ensure we are well-placed to deliver our growth objectives,” he said.

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