First Sentier Investors appoints CMO

Amanda Tibbett has been promoted to chief marketing and communications officer

Amanda Tibbett has been promoted to chief marketing and communications officer at global investment manager, First Sentier Investors, the new-look Colonial First State Global Asset Management business spun out by Commonwealth Bank.

Tibbett, based in Sydney, has more than 25 years of marketing and communications experience, specialising in financial services. For the past nine months, she has been managing the rebrand of the business in Australia, which will roll out to other regions later this year. Prior to First Sentier Investors, she was head of marketing at Fidelity International.

In her new role, Tibbett will take on the management of the marketing, communication, digital and brand functions globally.

She told CMO it was a privilege to manage the re-brand of Colonial First State Global Asset Management (now known as First Sentier Investors) after its sale by Commonwealth Bank to MUTB (Mitsubishi UFJ Trust and Banking Corporation). 

"I’m excited to now lead the global marketing and communications group through the next stage in the company’s development as a stand alone global asset management business," Tibbett told CMO.

First Sentier Investors chief executive officer, Mark Steinberg, said the appointment reinforces the firm’s commitment to become a leading, standalone asset manager.

“Amanda’s appointment will help us meet the broad and changing needs of clients across our diverse, global client base. It will also ensure we are delivering consistent brand experiences, enhanced digital interactions and relevant, quality client communication,” Steinberg said.

“As we look to expand our distribution footprint and open new channels in the future, this role will ensure we are well-placed to deliver our growth objectives,” he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.   

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Google collects as much data as it can about you. It would be foolish to believe Google cares about your privacy. I did cut off Google fr...

Phil Davis

ACCC launches fresh legal challenge against Google's consumer data practices for advertising

Read more

“This new logo has been noticed and it replaces a logo no one really knew existed so I’d say it’s abided by the ‘rule’ of brand equity - ...

Lawrence

Brand Australia misses the mark

Read more

IMHO a logo that needs to be explained really doesn't achieve it's purpose.I admit coming to the debate a little late, but has anyone els...

JV_at_lAttitude_in_Cairns

Brand Australia misses the mark

Read more

Hi everyone! Hope you are doing well. I just came across your website and I have to say that your work is really appreciative. Your conte...

Rochie Grey

Will 3D printing be good for retail?

Read more

Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...

Abi TCA

CMOs: Let middle managers lead radical innovation

Read more

Blog Posts

The obvious reason Covidsafe failed to get majority takeup

Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?

Dan Richardson

Head of data, Verizon Media

Brand or product placement?

CMOs are looking to ensure investment decisions in marketing initiatives are good value for money. Yet they are frustrated in understanding the value of product placements within this mix for a very simple reason: Product placements are broadly defined and as a result, mean very different things to different people.

Michael Neale and Dr David Corkindale

University of Adelaide Business School and University of South Australia

Why CMOs need a clear voice strategy to connect with their customers

Now more than ever, voice presents a clear opportunity to add value to an organisation in many ways. Where operational efficiencies are scrutinised, budgets are tighter and discretionary consumer spend at a low, engaging with an audience is difficult.

Guy Munro

Head of innovation and technology, Paper + Spark

Sign in