Social Media
Microsoft is about to make a fresh run at its CRM (customer relationship management) rival Salesforce.com with new capabilities for marketing automation, customer support and social media monitoring.
Leadership
Satya Nadella is a spider.
Digital Marketing
Oracle is set to acquire business-to-consumer marketing software vendor Responsys for US$1.5 billion in a bid to flesh out its own capabilities as well as strike back at rivals such as Salesforce.com and Microsoft.
Mobile devices generated 20% of the world's browsing activity last month, the first time that the surging category reached the 1-in-5 milestone, according to StatCounter, a Web analytics company.
Digital Marketing
New polling from the Digital Advertising Alliance (DAA) highlights the importance of guidelines to limit Web companies' online tracking.
Digital Marketing
Australia’s directory services business, Sensis, has become Australia’s first authorised Bing Ads reseller.
Digital Marketing
Unwary users searching for Hertz, Jaguar, or Radio Shack while using the latest version of Windows may be in for a shock: the appearance of ads that can take over nearly your entire screen.
Leadership
The Hadoop programming framework may be synonymous with the Big Data movement but it's not the only tool companies need to derive insights from massive stores of unstructured information, according to Facebook analytics chief, Ken Rudin.
Microsoft has erected a gigantic Surface in London's Trafalgar Square, with a roughly 383-inch display. Visitors can walk up to the oversized Surface and stomp on the attached jumbo keyboard to interact with apps.
Oracle is hoping to differentiate its CRM (customer relationship management) software from the competition with the acquisition of BigMachines, whose cloud-based system helps salespeople quickly put together and price complex orders.
Social Media
Microsoft has enhanced its Yammer enterprise social networking suite's mobile applications, email integration and document collaboration.
Social Media
In a new push to compete with Twitter and its lock on immediacy, Facebook took the wraps off two new APIs that enable news organizations to tap into user comments and display them online or on TV in real time.
Microsoft's acquisition of Nokia's Devices & Services business is a necessary gamble for the software company's future growth in mobile, and for Nokia an admission that it doesn't have enough resources to successfully compete with Samsung and Apple, according to analysts.
If you're afraid the future of touch-enabled smartphones, tablets, and PCs are going to rip your keyboard from your cold, dead hands, fear not.
Social Media
The Internet reacted to the news that Microsoft CEO Steve Ballmer plans to retire within 12 months as might have been expected – with a flurry of jeers, opprobrium and the occasional heartfelt farewell.
An accumulation of perceived missteps under Steve Ballmer's leadership may have hit a tipping point this year, leading to Friday's groundshaking announcement that Bill Gates' former right hand and heir, as well as Microsoft's fiercest cheerleader, will step down as CEO within the next 12 months.
'With market penetration of well over 100 million seats, SharePoint is a strategic investment for many organisations looking to foster more effective collaboration among employees,' Forrester says in a report.
Digital Marketing
Chrome is Google and Google is Chrome. The Chrome browser is Google's most potent strategic weapon, a former Microsoft program manager says.
At Microsoft periodic reshufflings of the players and the executive hierarchy are a way of life.
Microsoft is preparing to launch a new version of its Dynamics CRM (customer relationship management) software that will include improved mobile applications and integrations with Yammer, Skype and the company's MarketingPilot marketing automation software.
Social Media
For a product once described as Twitter with a business model, Yammer is becoming more nuanced, morphing into an important feature set that will cross over among Microsoft applications. Just as important, it continues seeing growth and popularity among businesses, where it can act as a hook that can encourage current Microsoft customers to upgrade and adopt Microsoft cloud services.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
