Last year Microsoft paid US$1.2 billion to acquire Yammer, a cloud based collaboration platform
SharePoint's lack of social functionality is a pain for users, but integration with Microsoft's acquired Yammer service could be key to solving collaboration issues, says analyst Forrester.
"With market penetration of well over 100 million seats, SharePoint is a strategic investment for many organisations looking to foster more effective collaboration among employees", Forrester says in a report.
"While returns on SharePoint are positive for most, there is room for improvement. Two key faults of SharePoint are user adoption and enterprise social functionality," said report author Rob Koplowitz.
According to a recent Forrester survey, the biggest factors in SharePoint not meeting expectations are "We are not seeing the level of adoption we expected" (54 percent), "Users don't like the SharePoint experience" (51 percent), and "The product is not meeting functional expectations" (46 percent).
Last year Microsoft paid $1.2 billion (£800m) to acquire Yammer, "which appears to be the perfect solution to address SharePoint's main challenges", said Koplowitz, "but only for those firms who can move critical workloads, at least in part, to the cloud".
However, said Koplowitz, Microsoft is not going to bundle Yammer into SharePoint for free. Instead, he said, SharePoint customers will have to secure and configure Yammer subscriptions "to leverage functionality".
He said: "The ability to bundle Yammer into enterprise license agreements creates a recipe for Microsoft to seed lots of licenses into the market quickly. This does not necessarily mean that Yammer will be the right answer for all, but it will get it on a lot of shortlists."
In June, Redmond outlined its integration plans for Yammer, which included closer interoperability and functionality with Sharepoint.
If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
As a Marketer, the ‘Scotty from Marketing’ meme troubles me.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a pretty interesting article to read. I will learn more about this company later.
Dan Bullock
40 staff and 1000 contracts affected as foodora closes its Australian operations
If you think it can benefit both consumer and seller then it would be great
Simon Bird
Why Ford is counting on the Internet of Things to drive customer engagement
It's a good idea. Customers really should control their data. Now I understand why it's important.
Elvin Huntsberry
Salesforce CMO: Modern marketers have an obligation to give customers control of their data
Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...
Nickwood
Instagram loses the like in Australia; industry reacts positively
I tried www.analisa.io to see my Instagram Insight
Dina Rahmawati
7 marketing technology predictions for 2016