Forrester: Move towards Sharepoint and Yammer integration to solve social problems

Last year Microsoft paid US$1.2 billion to acquire Yammer, a cloud based collaboration platform

SharePoint's lack of social functionality is a pain for users, but integration with Microsoft's acquired Yammer service could be key to solving collaboration issues, says analyst Forrester.

"With market penetration of well over 100 million seats, SharePoint is a strategic investment for many organisations looking to foster more effective collaboration among employees", Forrester says in a report.

"While returns on SharePoint are positive for most, there is room for improvement. Two key faults of SharePoint are user adoption and enterprise social functionality," said report author Rob Koplowitz.

According to a recent Forrester survey, the biggest factors in SharePoint not meeting expectations are "We are not seeing the level of adoption we expected" (54 percent), "Users don't like the SharePoint experience" (51 percent), and "The product is not meeting functional expectations" (46 percent).

Last year Microsoft paid $1.2 billion (£800m) to acquire Yammer, "which appears to be the perfect solution to address SharePoint's main challenges", said Koplowitz, "but only for those firms who can move critical workloads, at least in part, to the cloud".

However, said Koplowitz, Microsoft is not going to bundle Yammer into SharePoint for free. Instead, he said, SharePoint customers will have to secure and configure Yammer subscriptions "to leverage functionality".

He said: "The ability to bundle Yammer into enterprise license agreements creates a recipe for Microsoft to seed lots of licenses into the market quickly. This does not necessarily mean that Yammer will be the right answer for all, but it will get it on a lot of shortlists."

In June, Redmond outlined its integration plans for Yammer, which included closer interoperability and functionality with Sharepoint.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Can marketers trust agencies again?

Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.

Nic Halley

Founder and managing director, Mindbox

Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...

Srialto

The rise of online retail marketplaces and what they mean for brands

Read more

Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants

Fab Capodicasa

What it's taking for Edible Blooms to grow a stronger personalisation strategy

Read more

Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...

Jason Smith

Australia Post earmarks $20m for Australian ecommerce innovation investment

Read more

For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...

Janice Morgan

7 ways to run your marketing department like a software startup

Read more

Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...

GreatDayTo

Why Aussie Home Loans is embracing digital transformation

Read more

Latest Podcast

More podcasts

Sign in