Forrester: Move towards Sharepoint and Yammer integration to solve social problems

Last year Microsoft paid US$1.2 billion to acquire Yammer, a cloud based collaboration platform

SharePoint's lack of social functionality is a pain for users, but integration with Microsoft's acquired Yammer service could be key to solving collaboration issues, says analyst Forrester.

"With market penetration of well over 100 million seats, SharePoint is a strategic investment for many organisations looking to foster more effective collaboration among employees", Forrester says in a report.

"While returns on SharePoint are positive for most, there is room for improvement. Two key faults of SharePoint are user adoption and enterprise social functionality," said report author Rob Koplowitz.

According to a recent Forrester survey, the biggest factors in SharePoint not meeting expectations are "We are not seeing the level of adoption we expected" (54 percent), "Users don't like the SharePoint experience" (51 percent), and "The product is not meeting functional expectations" (46 percent).

Last year Microsoft paid $1.2 billion (£800m) to acquire Yammer, "which appears to be the perfect solution to address SharePoint's main challenges", said Koplowitz, "but only for those firms who can move critical workloads, at least in part, to the cloud".

However, said Koplowitz, Microsoft is not going to bundle Yammer into SharePoint for free. Instead, he said, SharePoint customers will have to secure and configure Yammer subscriptions "to leverage functionality".

He said: "The ability to bundle Yammer into enterprise license agreements creates a recipe for Microsoft to seed lots of licenses into the market quickly. This does not necessarily mean that Yammer will be the right answer for all, but it will get it on a lot of shortlists."

In June, Redmond outlined its integration plans for Yammer, which included closer interoperability and functionality with Sharepoint.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 cornerstones of a strong digital culture

Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.

Anthony Stevens

Founder and CEO, Digital Asset Ventures

Should you rebuild your company’s tech stack in blockchain?

The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.

Michelle O'Keeffe

CEO, Engaging.io

Customer value proposition: Getting the brand promise to your customers right

Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.

Ric Navarro

Global director of marketing and communications, Norman, Disney & Young

Your site is very meaningful.you have presented a very valuable article.https://www.baneh.comgoodluck

فروشگاه اینترنتی

ACCC releases Consumer Data Right draft framework for comment

Read more

RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...

Ed Fry

Why sales and marketing alignment is more important than ever

Read more

Thank you for the good and very helpful information. It is very interesting. I love all the things you share and see your beautiful creat...

รัตนาวดี ภูมิวรรณ

Former eHarmony marketing chief joins telco startup

Read more

Colin Kaepernick, not Mike Kapernick.

thisisw

Zenith's innovation leader: Mid-digital age not benefitting media, brands or consumers

Read more

AGA KHAN HOSPITAL is in need of kidney donors for the sum of 2 crore, Contact us today if you want to sell your kidney for money, and thi...

Sebastian Friedrich

Mindshare gets behind blockchain advertising alliance

Read more

Latest Podcast

More podcasts

Sign in