Australian online services business signs on as Microsoft's first Bing Ads reseller as the search engine looks to improve advertising capabilities across its platform
Australia’s online services business, Sensis, has become Australia’s first authorised Bing Ads reseller.
Sensis said the partnership is the latest step in its quest to leave its directory heritage behind and become a leader in delivering digital marketing services to SMBs across the country.
According to Sensis executive general manager of digital partnerships and innovation, Kelly Brough, the company will start providing Bing Ads to its ClickManager Plus customers in November.
“We view this as a big opportunity to provide quality leads to our advertisers,” she said. “Our association with Microsoft also further reinforces Sensis’ digital transformation vision allowing SMEs to maximum their reach with their customers in the most effective way via our digital channels.”
Bing is making a host of changes to its advertising platforms and capabilities this year, most notably the introduction of ads into its smart searches. This week, the company announced it is piloting massive ‘hero ads’ with a select list of brands, which will appear when users use smart search to find brand-specific information.
“The goal of Hero ads is to enable searchers to quickly find the most relevant information and complete the most popular tasks for the brand they are specifically searching for via a beautiful visual and interactive experience created in partnership with our brand partners,” Microsoft said in a blog post on 30 October.
Microsoft opened up Bing reselling opportunities worldwide in October through the Bing Ads Express beta. This automated platform allows small businesses to have a basic presence on Bing Ads, with advertisements tied to Bing Place for Business listings.
Although Google remains the dominant search engine, ComScore’s monthly Search Engine Rankings reports this year have shown Bing’s share of the core search market in the US rising. As at September 30, Bing sits in second place at 18 per cent, followed by Yahoo.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.
Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.
The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...
Fraction Tech
Is artificial intelligence riddled with bias? - Customer Design - CMO Australia
https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...
savefrom
iSelect outlines new approach to arrest ineffective marketing as its reports full-year results
https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...
savefrom
The Star's first CMO creates all-new marketing team
Good tips to follow. Thank you!
Anna Travis
5 things every business can do to drive brand loyalty
Thank you! That was useful to know.
Belia Adam
Why your best social marketing brand tool could be hiding in plain sight