Teradata’s decision to sell-off its marketing applications business and focus purely on data and analytics has divided the media and industry community watching the exponential rise of marketing technology globally.

Adobe has acquired the assets of ComScore’s Web analytics business, Digital Analytix, in a bid to further the analytics capabilities of its Marketing Cloud. The deal was one of two marketing analytics purchases announced in the US last week.

Zeta Interactive, the US-based email marketing player founded by ex-Apple CEO, John Sculley, is looking to take on marketing cloud giants such as Apple, Oracle and Salesforce after picking up the customer relationship management division of eBay Enterprise.

Using data-driven customer insights to proactively engage with and lift the value of every customer interaction is the cornerstone of ANZ Bank’s ‘Strategic next best conversation’ program.

Teradata has become the latest vendor to introduce data management platform capabilities into its marketing cloud, aimed at unifying advertising and marketing data for real-time customer interactions across all channels.

Etihad Airways is rolling out Adobe’s marketing, creative and document management solutions in order to lift the group’s digital guest experiences and capabilities to new heights. The new partnership reflects a $25 million investment into improving guest services, and is just one element of a transformative technology strategy that stretches across the group’s customer, digital, analytics and operational activities.

IBM has launched a new data exchange within its Marketing Cloud offering, aiming to help marketers better connect data across their environments and engage customers in the right moment.

Customer loyalty lies at the heart of ING Direct’s latest efforts to target customers in their moment of need using a combination of sophisticated data analytics, insight and real-time communication.

Beautiful products and great experiences are the key to powerful brands, Xero’s CMO and well-known marketing technologist, Andy Lark, claims. To get there, marketers need to become “creative technologists” who embrace a set of “power laws” driven by platforms, data and real-time customer engagement.

A/B testing software vendor, Optimizely, will expand out its personalisation platform after securing US$58 million in a new round of investment funding.

The growing desire among brands to improve customer experience has created a massive opportunity for technology suppliers to provide tools that help them build and deliver that experience. But as with many fast-growing segments of the marketing technology stack, confusion remains regarding exactly what a customer experience management (CEM) platform should do.

For seasoned marketing leader and current vice-president of marketing for Asia-Pacific and Japan at Akamai, Frederic Moraillon, CMO and CIO collaboration is no longer a choice. It’s also not a popularity contest.

Two marketing technology vendors of different ilk but similar ambition have landed in Australia in recent months, claiming solutions that can meet the needs of the nation’s neglected mid-market sector.

Nine out of 10 Australia and New Zealand senior marketers are making purchasing decisions on technology products and services for their function, a new report claims.

Taking an emerging technology offering to market as a marketer requires a serious education focus. But add in an academic and non-IT influencer audience, low brand recognition, and a relatively unknown prospect list, and you’ll start to understand the challenges Australian telecoms provider, Amcom, faced when it took its unified communication into the higher education sector.

Salesforce and Microsoft claim their new partnership is set to create a stronger connected customer service ecosystem across the board and drive the next evolution of cloud-based marketing solutions.

HCF chief marketing officer, Jenny Williams, shares her company’s digital marketing transformation plans, highlighting marketing-IT collaboration as the core ingredient to success but also one of the biggest hurdles to overcome.

In order to survive globalised digitalisation, organisations must not only be innovative, but adapt and respond to changing consumer behaviour in a localised, contextual way, SDL CEO and founder’s claims.

Analytics and the cloud increasingly go hand in hand, and OpenText has provided the latest example with its Big Data Analytics service announced on Wednesday.

When your marketing budget is restricted, it is critical to make every dollar count. One organisation that successfully implemented its marketing strategy despite a restricted capacity to spend big was The Smith Family, which recently exceeded its benchmarks and transformed its website into a million-dollar fundraising channel

A dynamic new tool allowing Jetstar’s mobile customers to directly interact with fare and destination information in an email is generating double-digit revenue and conversion uplift for the airline group.