Leadership
CMO of digital technology services company Mindtree, Paul Gottsegen, has spent 30 years as a marketer, earning his stripes with the likes of Compaq, Dell, HP and Infosys. Upon joining Mindtree two-and-a-half years ago, he was tasked with transforming the brand and go-to-market strategy of the Indian-headquartered integrator,
Digital Marketing
All the latest marketing and ad technology news from Marketo, Salesforce, SugarCRM, Leadspace, Radius, Outbrain, Infer, Wayin, xAd, Act-On Software and Memeni.
Leadership
More than ever before, traditional business models are being disrupted by competitors who are quick to embrace the latest in technology in an effort to win over customers with cutting edge customer service.
Leadership
At a time of aggressive acquisition by enterprise software giants such as Oracle, Adobe, IBM and Salesforce to shore up their marketing technology propositions, Marketo stands alone as a best-of-breed player.
Leadership
The modern customer agenda has broken out of the bounds of marketing and is seeing marketers become pivotal business strategists within their organisation, Marketo’s founder and CEO, Phil Fernandez, claims.
Digital Marketing
What's more nerve-wracking than selecting a marketing automation system? Switching from an old platform to a new one. The transition process can be painful, but these four tips can help you avoid some of the most significant pitfalls.
Digital Marketing
This week's roundup of top martech and ad tech stories from Adobe, Peazie, Avention, Appboy, Everstring, Lattice Engines, ShareRoot, eLoyalty, Verizon, Marchex and CoTe.
Digital Marketing
Adobe has acquired content management technology provider, Livefyre, adding yet another string to its Marketing Cloud bow.
Digital Marketing
Getting business stakeholder buy-in and maintaining momentum around the long-term benefits of a CRM and data infrastructure project in the face of short-term sales targets have proven the biggest challenges for Audi Australia’s marketing team.
Digital Marketing
As the world's largest destination and entertainment company, Caesars Entertainment Corporation is fiercely embracing technology and innovation in order to understand its customers and provide a more fun, diverse and engaging experience.
Digital Marketing
Teradata has found a private equity buyer to purchase its marketing applications business firm for US$90 million in cash.
Digital Marketing
Seven marketing technology vendors have come together to launch the Account-Based Marketing (ABM) Leadership Alliance aimed at helping B2B marketers with their targeted accounts strategy.
Digital Marketing
This week's top martech and ad tech news stories from Oracle, Touchpoint Group, Act-On software, Open Text, Mobify, Plattar, MediaMath, Eyeota, Grapeshot, Lotame and Segmint.
Digital Marketing
Master builders Allworth Homes and software company Leigo Industries announced the completion of a state-wide deployment of bluetooth low energy (BLE) beacons across 10 sites in Australia, ahead of a new mobile app and strategy to boost customer engagement.
Digital Marketing
Employee engagement is increasingly becoming one of the most important components of the marketing mix, according to founder, chairman and CEO of Stantive Technologies, Doug Girvin.
Leadership
Deploying a new marketing technology stack might require a functional shift, operational rethink and significant project management skills, but it’s the people transformation that has presented the biggest hurdle for HCF’s CMO, Jenny Williams.
Digital Marketing
All the latest martech and ad news this week from Zendesk, Teradata, Shopify, Intercom, Twiggle, Livefyre, OpenText, Qualtrics, Localytics, 90 Seconds and Switch Media.
No two consumers attending the race track are going to be the same. And it’s this desire to better understand individual preferences and tailor experiences that triggered the Victoria Racing Club’s decision to overhaul its customer loyalty program.
Digital Marketing
All the latest martech and adtech news this week from Salesforce, Rocket Fuel, Eyeota, Sprinklr, Sizmek, Telerik, Mintigo, Persado, Facebook and IBM.
Digital Marketing
Salesforce's automation efforts got a big boost Monday with news that it is acquiring AI startup MetaMind.
Digital Marketing
The arduous task of maintaining the quality and consistency of marketing collateral across multiple regions is becoming a thing of the past for enterprise software vendor, Red Hat, thanks to a new technology platform.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
