Customer relationship management (CRM) technology is a foundation platform for any organisation trying to manage interactions with customers and prospects. With the benefit of hindsight and experience, we’ve asked several Australian organisations what they’d do differently if they could stage their rollout all over again.

Global media agency, Maxus Worldwide, has launched a new division to advise businesses on the most effective use of technology in their marketing programs.

Cricket Australia has brought on a new asset management platform from Prime Focus Technologies to improve the way it manages its digital content.

The pressure to remain digitally agile and competitive leaves CMOs vulnerable to quickly embracing the latest fad or gimmick, without asking whether it really will be the next big thing, or just a waste of money and time. So how do you ensure you're not buying a martech lemon?

Though most advertising and marketing pros won't admit it, a cloud of confusion surrounds the terms 'ad tech' and 'marketing tech.' In search of clarity, we queried a number of experts for their insights on the conundrum.

Data management platform (DMP) provider, Krux, has launched a peer-to-peer data sharing service aimed at helping publishers and marketers buy and sell premium audience assets in a transparent, reportable way.

The latest marketing and ad technology news from Salesforce, Magic Leap, BloomReach, Scribblelive, Visually, Microsoft, Yammer, Tapad, Capgemini and Upsight.

Marketers have been on an aggressive march towards digitisation and are expected to spend $32.4 billion globally on marketing technology by the year 2018, according to IDC. But what many are struggling with is demonstrating martech’s positive ROI.

Marketers are increasingly turning to startups to leverage up-and-coming technology, drive innovation and gain competitive advantage at a reasonable price point, a new report has found.

The explosion of sensor technology is set to turn every product and service around us into a digital experience.

The latest marketing and ad technology news this week, featuring Yahoo7, Eyeota, TrustSphere, Iterable, Hypetap, Valkre, AppNexus, DataXu, SaleCycle

Taco Bell's marketing chief Marisa Thalberg says CMOs must overcome, or at least accept, seven key paradoxes if they hope to thrive in the modern marketing world.

Digital disruption is not a negative thing for children’s charity, Starlight Foundation, it’s an opportunity. The charity shares how its quest to utilise technology and digital capability for good has triggered an organisation-wide transformation.

Gartner claims the list of technologies that help improve and support customer experiences is a long and growing one. But that hasn’t stopped the analyst firm from coming up with a top 10 list of CX technologies seen as increasingly vital in winning the customer-brand battle.

Marketing technology promises to dramatically reduce wasted ad-spending and help marketers directly reach consumers with meaningful messages. Unfortunately, it hasn't delivered on that promise, and some marketing experts wonder if it ever will.

Thanks to the increasing number of marketing automation tools available today, picking the right platform is a challenge for even the savviest organizations. These 12 inquiries can help you cover all of the bases before you invest in new marketing tech.

No more long ATM queues or credit card hassles, now you can pay your way through a day at the races with your mobile phone, with the rollout of Clipp’s cashless technology by the Australian Turf Club.

A new report based on authenticated user reviews of marketing automation platforms has suggested social listening and advertising capabilities are still areas requiring improvement.

Both consolidation and investment are apparent across this week's round-up of the latest marketing technology and ad tech news from NICE, Oracle, Blueshift, Rapidminer, Reach Analytics, Flashtalking, Buffer, Rubicon, Beehvaiour, Sqware Peg and Soceto.

Australian customer-insight startup, Beehaviour, has launched its patented proprietary software that will allow market researchers and organisations to gather information about online consumer behaviour.

Now you can talk to your favourite Muppet character on Facebook messenger, thanks to a chat bot that simulates a virtual conversation with fans.