Marketing Technology

Digital Marketing

Why CRM is about engagement, not tech, at Austrade

It might sound like a motherhood statement, but CRM really isn’t about deploying a platform, it’s about driving new business outcomes through better customer communications and engagement, Austrade’s CRM leader claims.

Digital Marketing

Flight Centre B2B talks marketing automation

Transitioning to a comprehensive marketing automation platform has not only improved how Flight Centre’s B2B brand marketing and sales teams interact, it’s also transforming content and customer engagement strategies.

Digital Marketing

Oracle: Marketers must create a digital dialogue with consumers

We are living in an increasingly digital age where consumers have more power, and there are more marketing tools to address them than ever before. But according to senior manager of strategic consulting at Oracle Marketing Cloud, Christian Hyland, said marketers are torn between meeting customer demand and the challenge to deliver hard ROI quickly.

Leadership

Owning marketing change at Panasonic

Marketing automation is one of the most powerful tools in a marketer’s armoury today, but it’s also one of the most dangerous, according to Panasonic Europe’s B2B marketing director, Stephen Yeo.

Digital Marketing

Citrix & Microsoft on marketing change

Marketing automation technology is just one component of the transformation program required to drive personalised and engagement-based marketing, two teams from Microsoft and Citrix have discovered.

Digital Marketing

Are digital marketers headed for a wipeout?

As marketers ride the digital wave to higher salaries, greater roles and bigger budgets, will it all come crashing down? Do marketers really understand the technology that has upended their profession? If they don't improve their digital IQ in a hurry, they're risking a wipeout.

Digital Marketing

Nissan deploys Adobe Marketing Cloud globally

Nissan has deployed Adobe’s Marketing Cloud platform globally in a bid to deliver a unified and more cost-effective digital marketing strategy around its Renault-Nissan Alliance.

Digital Marketing

Tourism Australia tells a new Aussie story

It was while he was looking for a new Web content management system to improve Tourism Australia’s online offering that CIO, David Rumsey, realised a much wider digital transformation was needed.

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State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Canva's mission is to empower people with the ability to design anything they want. To do this, They've had to balance experimentation an...

Digital Davaoena

xx - CMO Australia

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Thanks for your feedback, Rabi. While we introduced the ROO concept using a marketing example, I also believe that it is pertinent to man...

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

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Thanks for your insight, Philip. Return On Outcome (ROO) requires balanced thinking with the focus on outcomes as opposed to returns.

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

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Beautiful article.

Hodlbaba

15 brands jumping into NFTs

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"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

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Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

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