IAG promoted its senior marketing leader, Jane Merrick, to general manager, marketing and customer experience within its Australian consumer division in April.

For Toyota’s national marketing leader, Brad Cramb, gaining agility comes through a ‘fail fast’ philosophy, underpinned by strategic use of data and measurement. And that’s exactly what he’s been working to grow across the automotive manufacturer’s marketing division.

Building awareness of the customer experience imperative is top of the list for Ansell Asia-Pacific marketing director, Mitchell Mackey.

There are 3 million commercial IT professionals in Asia-Pacific making or influencing buying decisions, according to Lenovo’s Asia-Pacific marketing leader, Nick Reynolds.

Over the past 18 months, Fairfax’s Michael Laxton has worked to realigned business processes to ensure the media owner’s end customer – its audience – is at the centre of all activity programs.

One of Darren Needham-Walker’s most game-changing marketing programs over the past year for HP was targeting the millennials segment.

Curtin University’s CMO believes that if you stop learning, you start losing. “In marketing and education, it’s critical to continually sharpen the saw in order to be more effective and continue to innovate,” he says.

A key metric Lisa Ronson uses to demonstrate the effectiveness of marketing with her c-suite peers at Tourism Australia is “living up to our vision to be the most desirable and memorable destination on Earth”.

Location intelligence and geo-mapping can be powerful ways to connect with customers and provide a more personalised, tailored and relevant experience. But placed in the wrong hands, and the technology can quickly spiral into annoying your customer and ultimately, ruin your customer relationships.

Luxury car manufacturer, Lexus, has seen the return on marketing investment of long-term impact activities in order to improve brand equity double thanks to a repositioning of its strategy.

Is there any stopping the rise of digital media? In 2013, the A/NZ operation of global beauty company, L’Oréal, was spending less than 15 per cent of its media budget on digital. Fast forward to 2016, and that has doubled to 30 per cent.

Australian owned accounting software player, MYOB, has kicked off a major rebranding program aimed at re-educating the market about its offerings and repositioning itself as an innovative technology company.

Carlton United Breweries has signed on as the exclusive Australian partner for a new social influencer app launched by boutique agency, Social Soup.

The rapid emergence of social media influencers presents marketers with yet another channel in the ever-fragmenting media landscape.

Marketing teams are increasingly shifting from a desire to understand what customers are doing, to why they’re doing it and the emotional and behavioural attributes that lead to their decisions, IBM VP of customer engagement solutions, Kevin Bishop, claims.

Marketing automation is a key enabler for targeted and personalised customer engagement. But it’s the data-driven customer insights that are vital in identifying who you want to target and what you want to target them with.

Building better mobile advertising experiences comes down to understanding the consumer journey, being contextually relevant, and respecting their ability to opt in and out of engagement.

​After 12 months in the making, Tennis Australia has revealed the new identity of the Australian Open aimed at engaging with new audiences and upgrading the brand mark to not only appeal to the digital platform, but to also reflect its wider appeal as an entertainment brand.

Marketers talk incessantly about their desire to forge stronger relationships with customers. But relationships are not all wine and roses. Relationships come with their fair share of negative emotions – frustration, anger, jealousy and, in some cases, betrayal. Doesn’t it seem naive then that in the quest to build brand relationships, the negative side is often ignored altogether?

Being successful at one-to-one, personalised email marketing comes down to faith in the quality of your customer data, according to Naked Wines’ marketing leader, Lachlan Murphy.

Deloitte has picked up another digital firm, this time building out its marketing technology skills and capabilities around the Salesforce Marketing Cloud.