Data Republic has struck a data contribution partnership with CoreLogic, aimed at opening fresh opportunities for marketers of participating organisations to better leverage property intent insights.

There’s plenty of debate as to whether 2017 will be a good or bad year for adtech. Certainly towards the end of last year, things were looking grim.

It’s time marketers and advertisers stopped giving digital a “free pass” and cracked down on the “fraudulent” and “murky” practices that continue to pervade the industry, Procter and Gamble’s chief brand officer, Marc Pritchard, says.

2016 was the year of measurement as marketing executives put data-driven marketing and advertising at the heart of their engagement strategy, the new Global Review of Data-Driven Marketing and Advertising report claims.

Any marketing leader worth their salt will tell you customer data is the backbone of the programs they plan and decisions they make today. And for Myer executive general manager for brand and marketing, Mike Scott, the retailer’s customer loyalty program is the “sleeping giant” that can provide the insights it needs to win over modern consumers.

All the latest martech and adtech product news from Aprimo, Oracle, Eyeota, AOL, Kargo, Local Measure, Neto, Datalog.ai, Box, Radius and Taptica.

Lifting member retention rates and securing a stronger brand presence nationally has seen Western Australian-based health insurance provider, HBF, invest and roll out a marketing automation platform in eight months.

Ask any marketer what’s on their to-do list in 2017, and they’ll tell you they have a project underway to achieve a 360-degree view of the customer, Tealium’s global CEO, Jeff Lunsford, says.

Digital disruption, and the rise of the connected consumer through social networks and mobility, has made relevant and seamless customer experience the key to competitive advantage and sustainable growth.

Fairfax Media has launched a campaign off the back of its latest Eye Tracking Research Study aimed at showcasing how readers are interacting with digital advertising formats across desktop and mobile formats.

All the latest martech and adtech news from Salesforce, Act-On Software, Rubicon Project, Rocket Fuel, Networked Insights, Taboola, AppsFlyer, Acxiom and Callidus Cloud.

Technology budgets are converging across organisations and marketers are looking to become their organisation’s top technology influencers and spenders once again this year, if four Australian CMOs are any sign of the times.

Several years ago, Gartner gained notoriety for suggesting CMOs will be spending more than their IT counterparts on technology by 2017. Well, according to the research firm, that premise is set to come true, as marketers look to up spend on a host of capabilities across the martech stack.

Enhancing the customer experience, improving competitive positioning and increasing sales are the top three drivers of digital marketing agility, according to a new report.

Predictive analytics, the Internet of Things and machine learning are all being touted as top technologies that will improve engagement with customers, even if marketers can’t agree which to prioritise, a new international survey reports.

​Healthcare products producer, Blackmores, has joined the growing list of brands investing in chatbots and launched a new artificial intelligence-based bot aimed at helping consumers stick to their 2017 New Year’s resolutions.

The launch of Microsoft’s Hololens holographic technology and accompanying headset in early 2015 was proclaimed by industry pundits as a technology for marketers to watch because of its ability to change the way consumers interact with brands and products.

The recruitment market is showing a strong resurgence in marketing, sales and IT in Australia, with salary surges expected across all three sectors, a new report found.

Automating customer lifecycle analysis and using artificial intelligence to improve the timeliness and relevance of email marketing are just some of the things on the to-do list for pure-play shoe etailer, Styletread, in 2017.

No matter how much you believe in the benefits of content or are committed to creating a content strategy, it can be a struggle to execute a successful content marketing approach. In working with a variety of B2B firms across a range of industries, I’ve discovered six common challenges facing marketing professionals and executives when it comes to content marketing.

Content marketing has shown tremendous growth in recent years, as brands scramble to find ways to engage and retain the attention of increasingly-distracted audiences.