A new report has found more than half of Australia’s digital ad inventory remained unviewed even as pressure mounts on how to improve viewability across the industry.

There’s no doubt the media industry is going through fundamental change, and agencies are at the pointy end of the stick. The list of challenges is a hefty one: Ad viewability and adblocking, trust erosion around media agency charging practices, changing client relationships thanks to digital and customer data disruption and an adtech explosion, to name a few.

Fashionistas are a highly-social bunch, but they are also relatively rare, and very specific in their interests. So when the team behind Melbourne Spring Fashion Week (MSFW) decided to increase their use social of media to grow their audience, they were determined to get it right.

Adobe and Microsoft have inked a partnership that will see the digital marketing giant’s Marketing Cloud running on Microsoft’s Azure cloud.

After years of witnessing CMO tenure rise, turnover is experiencing a backflip and averages are plummeting.

Griffith University’s Asia-Pacific Centre for Franchising Excellence has cut its marketing expenses in half and is generating customised and segmented emails in-house after investing in a new digital marketing platform.

Marketers have longed dreamed of being able to identify every one of their customers, regardless of how they are interacting.

The Interactive Advertising Bureau (IAB) Australia has brought on News Digital Networks Australia’s MD as its new chair.

All the latest martech and adtech news from Salesforce, Datorama, Optimizely, Zendesk, The Trade Desk, Mautic, Radius, Oracle, Crimtan, ShareThis,TubeMogul and Lightspeed.

Rolling out a digital marketing platform across one function is hard enough when you consider the new technology skillsets and workflow change management involved. So you can imagine just how difficult it is when you add hundreds of independent franchisees into the mix.

Analysts see a handful of technologies that are poised to radically change our lives by 2021.

Trigger-based emails that combine a brand’s first-party behavioural data on customers with third-party insights are just one of the ways marketers can strive to ensure their email marketing stays contextual and relevant.

Qantas has rolled out a new campaign called ‘Out of Office Travelogue’ aimed at transforming a user’s out-of-office auto reply into a real-time travel journal.

User-generated content has become vital in a world where brands are increasingly building direct and transparent relationships with customers.

iSelect claims it is putting the power of brand interaction back into the hands of consumers as it adopts a cloud customer engagement platform that improves experiences across voice, mobile, Web, social media and messaging.

As general manager of marketing and innovation for Australian specialty and allergen-free food manufacturer, Freedom Foods, Tom Dusseldorp holds a strategic and significant role in a business experiencing rapid, fast-paced, international growth.

With the launch of the seventh edition of Apple’s iPhone last week, it is easy to forget the smartphone device category is actually less than 10 years old. Yet it’s a trend heavily influencing the development decisions at five-year-old online fashion retailer, The Iconic, which has adopted a mobile-first approach to how it reaches its customers.

Deakin University has launched what it claims is a category defining website redesign, one of a number of proof points aimed at demonstrating the educational institution’s role in driving digital innovation.

If you really want to win brand loyalty from millennial consumers, stop thinking about them as a segment, focus on their passion points and community connections, and make sure you’re offering them physical experiences they don’t want to miss out on.

Organisations that forget to balance customer experience excellence with core brand purpose are at risk of becoming rudderless and forgetting the very reason for their existence, New Republique’s president, Nima Yassini, claims.

User-generated content can be a powerful way to build customer engagement and loyalty, but one wrong move can cause significant harm to a brand’s reputation and the business bottom line.