"Thin" online content, such as low-quality guest blog posts, is out this year, thanks to the various Google algorithm updates of the past few years. Experts suggest that in 2015 and beyond, it will be all about "fat" content -- such as ebooks.

2014 was a big year for CMOs and the marketing fraternity, dominated by the rise of data analytics and customer journey mapping, mobile marketing strategies and content marketing prowess. Here, we take a look at the most popular stories posted to CMO Australia during 2014

Porsche Australia has launched a new digital out-of-home advertising campaign that will display a targeted message to drivers of its luxury vehicles at Melbourne Airport.

Unilever is expanding efforts to connect its brands with startups by launching its Foundry partnership program into a third country this month.

It's easy to forget in the face of consumer marketing's data revolution that B2B marketing has also been going through a digital and data transformation.

Questions abound over how Apple's Watch will function when it's released later this year. But here's one feature: It will be able to serve ads, based on the location of wearers and their purchases.

Accor Pacific’s chief operating officer, Simon McGrath, shares how the hotel group is adjusting its customer strategy to cope with digital disruption.

The rise of social, mobile and location technology presents an unprecedented opportunity for marketers to engage in targeted and service-led marketing.

Big data is increasingly becoming a tool for brands to improve engagement with customers. At digital charity portal, JustGiving, it’s also helping to personalise and socialise the experience of giving.

Near field communications (NFC), the Internet of Things and wearables are the top digital trends expected to change the way brands communicate in 2015.

Second-screen advertising synching is expected to take off in 2015, according to the first of Millward Brown’s predictions for 2015.

Accenture has acquired Australian digital agency, Reactive Media, in a bid to strengthen its digital marketing and technology services capabilities.

Email data analytics company, Return Path, has secured a US$35 million capital injection in a new founding round.

Australia’s classified advertising spend has jumped 22.8 per cent year-on-year and now represents a substantially higher percentage of digital expenditure here than in other countries, the IAB’s latest online advertising report claims.

As anyone who has renovated a house may attest, no matter how good the starting point is, it takes more than a new coat of paint to get results. For Jon Satterley, the task of digitally renovating multi-faceted Australian entertainment company, Village Roadshow, started by pouring new foundations.

REA Group has become the latest Australian company to invest in programmatic advertising, striking a new deal with TubeMogul to use its audience data to present more relevant video advertising to realestate.com.au’s customers.

Arts Centre Melbourne is rethinking its approach to beacon technology, after a disappointing trial that took place during Melbourne Festival in October.

Marketers must make smart use of technology to create powerful ad experiences for consumers, according to GroupM global chief digital officer, Rob Norman.

The Western Australian Museum has brought together the physical and digital experience consumers can have of its newly opened National Anzac Centre with a mobile-optimised website that interacts with the Albany, WA site.

Less than one in five marketers has fully integrated and aligned mobile marketing to their overarching marketing strategy, even as more invest in mobile programs and engagement, according to a new CMO Council report.

European headquartered marketing agency, Publicis Groupe, has acquired marketing consultancy and omni-channel technology group, Sapient, for US$3.7 billion as it seeks to lead the converging marketing, commerce and technology space.