Infographic: Top digital trends in 2015

New Bellow Pottinger Digital findings capture the 15 most talked about technologies in 2014 to gauge what marketers should watch in 2015

Near field communications (NFC), the Internet of Things and wearables are the top digital trends expected to change the way brands communicate in 2015.

That’s according to new findings from the digital consultancy arm of communications agency, Bell Pottinger, which captured the most talked about trends online in 2014 and ranked them in order of the percentage increase throughout the year.

These have then been compiled into an infographic marking the top 15 digital trends for 2015. The top five digital trends were:

  1. Near field communications, which saw a 358 per cent increase over 2014. Bell Pottinger pointed to recent research undertaken by Carlisle and Gallegher Consulting Group, which forecast half of today’s smartphone users will use mobile wallets for their preferred payment method by 2017;

  2. Internet of Things, which chalked up a 283 per cent increase in 2014. According to Gartner, 25 billion devices will be connected and in use by 2020;

  3. Wearables, which recorded a 220 per cent rise in coverage this year. Analyst firm, Forrester, has forecast more than 79 million wearables are expected to be sold next year;

  4. Internal communications, with a 167 per cent increase. Gartner predicts half of corporate network devices will be mobile in 2015;

  5. Storytelling, which saw a 145 per cent increase in coverage. Bell Pottinger also pointed to a Social Media Examiner report, which claimed visual blog posts drive 180 per cent more engagement than text-based ones.

Related: How wearables could change the face of marketing

“While technology will be one of the biggest drivers of marketing change in the new year, the key focus for brands will be on delivering truly integrated strategies,” commented Bell Pottinger Digital partner and managing director.

“The most successful brands in 2015 will be those that harness new technology to deliver a single experience to consumers wherever they are in their journey.”

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

The advancement of AI will make most of human jobs obsolete in the coming 10 to 20 years. Protecting or try to save jobs will make the h...

vallab01

Aussie futurist: Personal AI will be a reality in five years

Read more

are you talking about bbc news here

frank

CMO interview: How BBC Worldwide's marketing lead builds brand purpose and growth

Read more

Toms is definitely my favourite shoe brand! Along with Aurélien. For this summer I bought two pairs of navy Toms espadrilles and a pair o...

Paul Erickson

​The shoe with a good soul: TOMS’ innovations for philanthropic engagement

Read more

I think this is the best article today about the salesforce latest platform. Thanks for taking your own time to discuss this topic, I fee...

Ramramky

Salesforce looks to democratise AI, IoT with latest platform play

Read more

I came across this recently when researching blockchain loyalty point projects. There are quite a few projects. Most are in development a...

Andrew @ EcomLoop

How cryptocurrency is set to change the customer loyalty program model

Read more

Latest Podcast

More podcasts

Sign in