Infographic: Top digital trends in 2015

New Bellow Pottinger Digital findings capture the 15 most talked about technologies in 2014 to gauge what marketers should watch in 2015

Near field communications (NFC), the Internet of Things and wearables are the top digital trends expected to change the way brands communicate in 2015.

That’s according to new findings from the digital consultancy arm of communications agency, Bell Pottinger, which captured the most talked about trends online in 2014 and ranked them in order of the percentage increase throughout the year.

These have then been compiled into an infographic marking the top 15 digital trends for 2015. The top five digital trends were:

  1. Near field communications, which saw a 358 per cent increase over 2014. Bell Pottinger pointed to recent research undertaken by Carlisle and Gallegher Consulting Group, which forecast half of today’s smartphone users will use mobile wallets for their preferred payment method by 2017;

  2. Internet of Things, which chalked up a 283 per cent increase in 2014. According to Gartner, 25 billion devices will be connected and in use by 2020;

  3. Wearables, which recorded a 220 per cent rise in coverage this year. Analyst firm, Forrester, has forecast more than 79 million wearables are expected to be sold next year;

  4. Internal communications, with a 167 per cent increase. Gartner predicts half of corporate network devices will be mobile in 2015;

  5. Storytelling, which saw a 145 per cent increase in coverage. Bell Pottinger also pointed to a Social Media Examiner report, which claimed visual blog posts drive 180 per cent more engagement than text-based ones.

Related: How wearables could change the face of marketing

“While technology will be one of the biggest drivers of marketing change in the new year, the key focus for brands will be on delivering truly integrated strategies,” commented Bell Pottinger Digital partner and managing director.

“The most successful brands in 2015 will be those that harness new technology to deliver a single experience to consumers wherever they are in their journey.”

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

Read more

RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

Latest Podcast

More podcasts

Sign in