Infographic: Top digital trends in 2015

New Bellow Pottinger Digital findings capture the 15 most talked about technologies in 2014 to gauge what marketers should watch in 2015

Near field communications (NFC), the Internet of Things and wearables are the top digital trends expected to change the way brands communicate in 2015.

That’s according to new findings from the digital consultancy arm of communications agency, Bell Pottinger, which captured the most talked about trends online in 2014 and ranked them in order of the percentage increase throughout the year.

These have then been compiled into an infographic marking the top 15 digital trends for 2015. The top five digital trends were:

  1. Near field communications, which saw a 358 per cent increase over 2014. Bell Pottinger pointed to recent research undertaken by Carlisle and Gallegher Consulting Group, which forecast half of today’s smartphone users will use mobile wallets for their preferred payment method by 2017;

  2. Internet of Things, which chalked up a 283 per cent increase in 2014. According to Gartner, 25 billion devices will be connected and in use by 2020;

  3. Wearables, which recorded a 220 per cent rise in coverage this year. Analyst firm, Forrester, has forecast more than 79 million wearables are expected to be sold next year;

  4. Internal communications, with a 167 per cent increase. Gartner predicts half of corporate network devices will be mobile in 2015;

  5. Storytelling, which saw a 145 per cent increase in coverage. Bell Pottinger also pointed to a Social Media Examiner report, which claimed visual blog posts drive 180 per cent more engagement than text-based ones.

Related: How wearables could change the face of marketing

“While technology will be one of the biggest drivers of marketing change in the new year, the key focus for brands will be on delivering truly integrated strategies,” commented Bell Pottinger Digital partner and managing director.

“The most successful brands in 2015 will be those that harness new technology to deliver a single experience to consumers wherever they are in their journey.”

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...

Kavin kyzal

How to manage social media during Covid-19

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Pierce Fabreverg

Study: Gen Z are huge opportunity for brands

Read more

Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

Read more

Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

Read more

Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

Read more

Blog Posts

Ensuring post-crisis success

The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.

Riccardo Pasto

senior analyst, Forrester

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Sign in