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In 2020, brands did something they’d never done before: They spoke up about race.
New Bellow Pottinger Digital findings capture the 15 most talked about technologies in 2014 to gauge what marketers should watch in 2015
Near field communications (NFC), the Internet of Things and wearables are the top digital trends expected to change the way brands communicate in 2015.
That’s according to new findings from the digital consultancy arm of communications agency, Bell Pottinger, which captured the most talked about trends online in 2014 and ranked them in order of the percentage increase throughout the year.
These have then been compiled into an infographic marking the top 15 digital trends for 2015. The top five digital trends were:
Related: How wearables could change the face of marketing
“While technology will be one of the biggest drivers of marketing change in the new year, the key focus for brands will be on delivering truly integrated strategies,” commented Bell Pottinger Digital partner and managing director.
“The most successful brands in 2015 will be those that harness new technology to deliver a single experience to consumers wherever they are in their journey.”
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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