More than half of Australian marketers don’t have a clear strategy for cross-channel marketing and most don’t even truly understand the concept, a new report claims.

Whether your brand is virtual or physical, technology is the core differentiator and those with the best digital platforms will win the battle for customers’ minds and hearts, Commonwealth Bank’s outgoing CMO, Andy Lark, claims.

Marketers must cross the silos of information and compile a consistent view of the customer, their actions and expectations if they want to meet today’s digital experience expectations, Adobe’s global digital chief claims.

There are some organisations that pay lip service to data analysis, and there are others that live by it. Australia and New Zealand employment site SEEK, is definitely the latter.

Customer propensity modelling is the next gold mine for marketers and is already becoming a reality for Australia’s largest female fashion retailer, Specialty Fashion Group, thanks to its growing data analytics capabilities.

More Australian organisations are investing in big data analytics to deliver on line of business (LOB) outcomes, according to the results of an IDC survey.

Big data analytics are being increasingly infiltrating Australian businesses but more than half claim their attempts to leverage such information to improve customer experience have failed, a new report claims.

Many Australian businesses claim to be data driven but are in fact using information to support existing beliefs rather than achieve new and valuable consumer insights, a senior PricewaterhouseCooper (PwC) senior partner claims.

Australian consumers want banks to use big data analytics to analyse their behaviour and alert them to security risks, but most don’t want their social media data tapped into by these institutions, a new report claims.

A zoo and aquarium complex in the US is claiming big data analytics have helped increase ticket sales by 700 per cent and will provide a 25 per cent boost to online sales this year.

Barclays is to make customer data available for commercial purposes for the first time, and will begin tracking mobile devices in order to prevent fraud.

Australia-based Greater Building Society has begun implementing SAS’s Campaign Management in a bid to improve and expand its customer marketing efforts.

The chief of marketing management consultancy, Trinity P3, claims Qantas’ decision to request Frequent Flyer customers for personal search data in reward for extra points is indicative of the lack of sufficient customer information being collected by brands.

Andy Lark is one of Australia’s most high-profile CMOs. So when he says marketing chiefs must be agents of change, you know he must be on to something.

The Omnicom Media Group is deploying Salesforce Marketing Cloud as the core platform for its social marketing offerings under a deal described as the first of its kind for the agency group.

A US-based social data intelligence provider claims to have found the dollar value of a Tweet for businesses, offering marketers a sought-after revenue metrics into the social sphere.

Big data and a lack of financial resources are the biggest obstacles for marketers when it comes to driving customer insights from data, a new US report claims.

Well-known Australian accounting products producer, MYOB, is one of many software vendors embracing the cloud with a range of subscription-based solutions. But like all cases of disruptive change, the transition raises questions around how to juggle loyal and new customers.

Marketers agree customer engagement is vital to their company, yet the majority lack the single customer view and strategic focus needed to effectively drive it, a new report claims.

CMO talks to experts and leading Australian brands about the importance of loyalty programs, how they are evolving, and what role they play in the quest to achieve relevant one-to-one conversations.

A new survey claims few c-level executives are basing strategic decisions on marketing data because they fail to demonstrate effectiveness.