Using data analytics to predict when customers want to access home delivery services can help retailers lower delivery fees and become more efficient, researchers claim.

In light of exponential growth in how marketers are utilising big data insights to better their customer intelligence and engagements, we’ve asked five CMOs, analytics technology providers and industry analysts to share their views on where the data and analytics spotlight will shine over the next 12 months.

Data and analytics along with marketing automation are the top areas of digital marketing investment heading into 2014, a new report claims.

Google's decision to change the default setting for Gmail to show images by default has been criticised by security researchers as opening the door to sophisticated forms of message tracking.

Email continues to deteriorate as a marketing and sales vehicle and declined in terms of traffic and revenue generation over the past year.

More than 160 attendees headed to the Hunter Valley for the inaugural Data Strategy Symposium in November. Here, we present some of the pictorial highlights of the three-day event.

B2B marketers need to stop playing the victim and spend more time learning customer centricity from their consumer counterparts if they wish to remain relevant in five years’ time.

When you have more than one million keyword search terms and multiple digital brands to manage, having an automated, scalable and efficient search management and reporting tool is vital to your sanity.

Marketers relying on traditional demographics such as lifestyle, location and purchasing history for digital engagement could well be missing an opportunity to become more relevant to their customers.

The Interactive Advertising Bureau (IAB) Australia has struck a new partnership with Nielsen to launch a new mobile audience panel measurement pilot that it claims will address industry demand for better mobile audience metrics.

Senior marketers may have their heads around digital marketing, but unless they invest in better training for junior staff and stronger metrics, they won’t get the most out of these new channels, an analyst claims.

The unprecedented threat to privacy presented by big data means marketers need to become extremely vigilant in how they use customer intelligence for future gain.

Big data is increasingly seen as a tool to fine-tune the marketing mix, but one Australian retailer has used data analytics to create a new and successful take on the customer loyalty program.

Adobe’s decision to move away from CPM (cost per thousand emails sent) email campaign pricing to one based on customer profiles is indicative of the rising importance of value-based metrics in marketing, according to one industry group.

The new frontier of data is full of possibilities, but marketers need to be aware that not all data is created equal, a leading marketing scientist warns.

It’s hard to see a customer’s lifetime value if you’re only taking a 30-day view of engagement.

The Association for data-driven marketing and advertising (ADMA) has appointed four new industry representatives to its board.

Organisations looking to employ marketing analytics should secure stakeholder buy-in upfront and strive for a standardised approach to Return on Marketing Investment (ROMI) if they wish to be truly effective.

Australia is leading the region when it comes to embracing and utilising digital marketing, but more needs to be done to build multi-channel customer engagement excellence across the industry.

Brands should be using their new-found wealth in customer data to deliver the same levels of personalised experience offered in the days of the friendly corner shop or local pub, Nectar UK’s marketing chief claims.

Industry research and results point to data-driven marketing being THE way forward for CMOs looking to achieve the ultimate in customer engagement. Getting your marketing team and the rest of the organisation to commit to such an approach, however, can be a challenge.