Data-Driven Marketing

Leadership

An insider’s guide to customer marketing at Telstra

It’s become the goal of every modern marketer: One-to-one engagement regardless of communication channel or consumer type, and the ability to respond and interact with any customer in a real-time, relevant way.

Digital Marketing

3 brands on how they’re delivering better customer ROI from data

While you won’t find many marketers today disputing the need to embrace customer-oriented, data-driven marketing, the shift has raised on gigantic question: How do you know where to prioritise your data and customers efforts, and indeed, what areas you can feasibly improve digital interactions?

Digital Marketing

Why Fitness First is dropping its customer loyalty program and turning to data

On 21 January, Fitness First kicked off a brand transformation initiative all in the name of engaging with customers better. Seven months on, the group has closed down its customer loyalty program, First Club, and is working on a new member offering that relies on customer data to deliver personalised and relevant rewards.

Leadership

5 reasons marketers are embarrassed by their customer relationships

This year’s Oracle Marketing Cloud Interact conference brought together 1100 marketers to discuss the role of modern marketing, and the key ingredients, including technology, CMOs need to get there. A completely different but related theme was simultaneously circulating around breakout sessions and CMO’s discussions with customers at the event: Embarrassment.

Digital Marketing

CMO TV: ADMA Global Forum 2014

CMO catches up with marketers from Cirque Du Soleil and Western Union, plus marketing technologist guru, Scott Brinker, and ADMA's Jodie Sangster, at this year's ADMA Global Forum 2014

Digital Marketing

In pictures: ADMA Global Forum 2014

CMO headed down to this year's ADMA Global Forum at Sydney's Hilton Hotel on 29-30 July to hear from some of the world's finest marketing and customer engagement minds. Here we present pictorial highlights from the event

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What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

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Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

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Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

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Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

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Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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