CMOs can no longer live in a business silo and must find allies across the organisation, including the CIO, if they’re to meet the expectations of today’s customer.

Nine Entertainment’s Mi9 business has launched a data services division to give Australian clients access to its customer data, as well as new analytics, profiling and data-driven measurement services.

Recognising customers regardless of channel, and engaging with them in a personalised and relevant way, has been a huge challenge for marketers. But thanks to a new campaign management platform and single view of the customer, these are becoming realities for US-based beauty products retailer, Ulta Beauty.

Seeing consumers through data, as well as improving operational efficiency and ad delivery for its advertisers, is becoming a reality for the team at REA Group, which owns media brands such as Realestate.com.au and property.com.au.

Media organisations face common challenges around digital transformation and data integration, but it was the dispute around how and why to tackle these issues that took centre stage at this year’s Adobe Summit.

LinkedIn has introduced a new analytics tool to its content marketing offering which it claims will help brands to quantify and benchmark content posted on its site.

CMOs are increasingly becoming the solution to the weaknesses in an organisation’s priorities, vision and future strategy, several industry executives at Adobe’s Digital Marketing Summit claimed.

Marketers are in prime position to break down organisational barriers and lead the transformation to customer-centric, real-time enterprise necessitated by digital disruption, Adobe’s digital leader claims.

Marketers are convinced their role is changing dramatically, but most don’t know how to go about reinventing themselves, a new report claims.

Adobe has unveiled a raft of new personalisation and mobile management features across its Marketing Cloud solutions stack, along with better cross-platform integration, in a bid to shore up its position as an all-in-one marketing technology provider.

Marketers increasingly adopting a data-driven approach should be wary of misleading or poor data, a leading analytics consultancy claims.

Adopting a united and lifecycle-based view of customers is the cornerstone of Audi’s plan to become the number one luxury car brand in Australia by 2020.

We’ve spoken to dozens of Australian and global CMOs to come up with a list of the top 8 skills modern marketing chiefs believe are vital to doing the job well.

The term ‘big data’ conjures ideas of big data sets and even bigger budgets. But as one ecommerce entrepreneur has discovered, those same concepts can deliver big results even for a small business.

Utilising big data to identify a range of personalised ‘next best offers’ for customers has helped deliver $22 million to Westpac’s bottom line, its head of customer relationship management reports.

Socialbakers, a social media analytics company from the Czech Republic that tracks online conversations, has raised $26 million (£15 million) in a move that values the business at close to $200 million.

Data analytics is being touted as the new ‘black magic’ of marketing, but there are still a range of Australian organisations struggling to get a handle on how to make data work for them.

Marketers are in the midst of an “experience economy” and must position their brands in through customer engagement if they hope to continue winning the consumer acquisition and retention war.

Understanding how to juggle the many hats a chief marketing officer (CMO) needs to wear these days isn’t easy.

Organisations looking to make the most of predictive analytics must recognise that it takes time to build trust, and that success requires the involvement of the entire company towards a data-driven culture.

The evolution of marketing through data and analytics is “geekifying” the CMO role and putting stronger emphasis on partnership and alignment between marketing and IT departments.