Social Media News, Features, and Interviews

Digital Marketing

AFL debuts first Reddit avatar fan gear, mints NFTs and spies the metaverse

The Australian Football League (AFL) and Reddit are claiming a world first with the introduction of a limited edition set of AFL-themed avatars on the forum site. The news comes just weeks after the AFL struck a multi-year agreement to mint its own NFTs and step firmly towards the metaverse.

Digital Marketing

7 brands campaigning for Earth Day 2022

As the world celebrates Earth Day on 22 April 2022, CMO took a look at some of the ways Australian and global brands are embracing the spirit of the movement in campaigns and experiential activations.

Digital Marketing

Why this startup is helping marketers defend against the dark arts

For Scott Edington, CEO at San Francisco-based AI startup, Deep Labs, techniques used to steer people away from their better judgement are what he refers to as dark patterns. And they have become something he and his team are keen to protect people from.

Digital Marketing

Mambo online-only brand offering aims for fans new and old

A premium version of Mambo harking back to the iconic brand’s artistic and cultural grassroots and aimed at fans new and old is the second direct-to-consumer offering from Australian family-owned business, Caprice.

Digital Marketing

Why Circles.Life invested in a 3D metaverse billboard in Melbourne

Next-generation telco, Circles.Life, may have just taken its first big step into the metaverse, but “don’t expect us to be a telco metaverse, just expect us to be a telco that really supports our customers and delivers what they are looking for”, its CMO says.

Latest Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Latest Videos

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Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...

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Explainer: What marketers need to know about cryptocurrency

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Gartner: Digital isn't enough of a superpower for CMOs anymore

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CMO's top 8 martech stories for the week - 9 June 2022

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Creating a marketplace for wellness

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A solution for an retail industry data extraction. https://e-scraper.com/usefu...

"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

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Blog Posts

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

Rowena Millward

Author, consultant

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