Blogs > Data-driven marketing ADMA's chief Jodie Sangster looks at how data is revolutionising the way marketers communicate
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  • Jodie Sangster

    Jodie Sangster has been the CEO of the Association for Data-driven Marketing and Advertising (ADMA) since 2011 and is also chairperson for the International Federation of Direct Marketing Associations (IFDMA). She has worked across the US, Europe and Asia-Pacific for 14 years with a focus on data-driven marketing and privacy, and began her career as a lawyer in London specialising in data protection. Her resume includes senior positions at Acxiom Asia-Pacific and the Direct Marketing Association in New York.

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State of the CMO 2018

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5 cornerstones of a strong digital culture

Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.

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The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.

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Ric Navarro

Global director of marketing and communications, Norman, Disney & Young

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Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

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Hi there! Thanks for this interesting article! I love to read about new technology and software that makes our lives easier. I'm looking ...

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Thank you for the good and very helpful information. It is very interesting. I love all the things you share and see your beautiful creat...

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Former eHarmony marketing chief joins telco startup

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