Kshira Saagar

  • Chief data officer, Latitude Financial Services
Kshira Saagar (the K is silent like in a Knight) is currently the Chief Data Officer of Latitude Financial Services and has spent 22.3% of his life helping key decision-makers and CxOs make smarter decisions using data, and strongly believes that every organisation can become truly data-driven. Outside work, Kshira spends a lot of time on advancing data literacy initiatives for high school and undergrad students.
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State of the CMO 2021

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Why flipping Status Quo Bias is the key to B2B marketing success

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Blog Posts

​Why we need to look at the whole brand puzzle, not just play with the pieces

Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

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