When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.
The concept of consumers boycotting brands and publishers isn’t a new one.
Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:
The idea that the customer needs to be represented at board level isn’t a new concept. The chief customer officer began to appear in forward thinking corporations around the turn of the century as the (then) nascent digital world began to open up consumer choice and traditional methods of cultivating brand loyalty started to be challenged.
Virtual Reality (VR) is no longer a theoretical consumer proposition. This year’s CES and SXSW were awash with VR games and applications with Gartner estimating 25 million headsets will be sold by 2018. And, as I am writing this, Sony has announced an October launch for a PlayStation virtual reality headset that could blow out these predictions and take it to the mass market. And let’s not forget about the advent of cardboard VR headsets and an expected reduction in price of Oculus Rift.
In an industry as fast moving as ours, it is hard to precisely predict what marketing will look like in five years’ time.What we do know is that it’s going to be even more personalised, integrated, data-driven and mobile than today – and that is before you factor in the impact of augmented reality, virtual reality and the Internet of Things, which some of the large global marketers are already beginning to toy around with.
The recent Ashley Madison hack is a wake-up call not only for consumers, but also for marketers and companies – many of which still do not take their customers’ privacy or data security seriously enough.
Every few weeks, I see an article about the gaps and talent shortages across our industry, particularly in digital strategy and analytics skills.
I don’t mind providing my information – I’m sure it will lead to a more personalised service in the future, which ultimately is to my benefit. But is it really necessary to collect all that information at that precise time?
I’m recently back from the Cannes Lions International Festival of Creativity, where CMOs, CEOs, agency execs, creatives and tech heads gathered to applaud the world’s best creative work during the day and to party all night.
ADMA's chief Jodie Sangster looks at how data is revolutionising the way marketers communicate
This new editorially-led research program, Australia’s Digital Marketing and Customer Experience Maturity, was produced by ...
Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?
Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.
If trust is the new currency, then we’re in deep trouble. Here's why.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
https://bit.ly/2t5z6fIView this brilliant service and then apply in your product marketing which will increase your sell ..
Sujay Patel
Why Gartner thinks brands are too uptight about strategy
The things who have mentioned are very convincing and will certainly work.
Lunna Walker
Xero evolves to fit a changing marketplace
The use of the virtual reality and the additional reality in marketing are only the first steps to the unlimited possibilities. When you ...
Viri VR
Treasury Wine Estates ramps up consumer engagement with augmented reality app portfolio
Personally, I know about using virtual reality in VR games or when watching movies. I live in Melbourne and often visit a club - https://...
Rafe Frost
3 brand new virtual reality experiences in action
Infographics are quick and easy to understand! Pictures indeed speak better than words. SEO in Mumbai
Tanushree
Image intelligence:10 must-see infographics for marketers