A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
State of the CMO 2019
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
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Why we need diversity in marketing
When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.
1 Aug / Data-driven marketing -
The rise of the conscious consumer
The concept of consumers boycotting brands and publishers isn’t a new one.
27 Jun / Data-driven marketing -
Change across the board: Why boards need to digitally evolve
Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:
10 Mar / Data-driven marketing -
Why customers need a seat at the boardroom table
The idea that the customer needs to be represented at board level isn’t a new concept. The chief customer officer began to appear in forward thinking corporations around the turn of the century as the (then) nascent digital world began to open up consumer choice and traditional methods of cultivating brand loyalty started to be challenged.
1 Nov / Data-driven marketing -
The ethical debate facing marketers around virtual reality
Virtual Reality (VR) is no longer a theoretical consumer proposition. This year’s CES and SXSW were awash with VR games and applications with Gartner estimating 25 million headsets will be sold by 2018. And, as I am writing this, Sony has announced an October launch for a PlayStation virtual reality headset that could blow out these predictions and take it to the mass market. And let’s not forget about the advent of cardboard VR headsets and an expected reduction in price of Oculus Rift.
5 Jul / Data-driven marketing -
Tackling the skills shortage of the modern marketing age
In an industry as fast moving as ours, it is hard to precisely predict what marketing will look like in five years’ time.What we do know is that it’s going to be even more personalised, integrated, data-driven and mobile than today – and that is before you factor in the impact of augmented reality, virtual reality and the Internet of Things, which some of the large global marketers are already beginning to toy around with.
30 Mar / Data-driven marketing -
Ashley Madison is a wake-up call for all marketers on data retention
The recent Ashley Madison hack is a wake-up call not only for consumers, but also for marketers and companies – many of which still do not take their customers’ privacy or data security seriously enough.
29 Dec / Data-driven marketing -
Growing skills shortage could hold our industry back
Every few weeks, I see an article about the gaps and talent shortages across our industry, particularly in digital strategy and analytics skills.
13 Aug / Data-driven marketing -
It's not your brand, it's your behaviour that counts
I don’t mind providing my information – I’m sure it will lead to a more personalised service in the future, which ultimately is to my benefit. But is it really necessary to collect all that information at that precise time?
25 Jul / Data-driven marketing -
Marketing Cannes-do’s: Takeaways from the festival of festivals
I’m recently back from the Cannes Lions International Festival of Creativity, where CMOs, CEOs, agency execs, creatives and tech heads gathered to applaud the world’s best creative work during the day and to party all night.
3 Jul / Data-driven marketing
Jodie Sangster
Jodie Sangster has been the CEO of the Association for Data-driven Marketing and Advertising (ADMA) since 2011 and is also chairperson for the International Federation of Direct Marketing Associations (IFDMA). She has worked across the US, Europe and Asia-Pacific for 14 years with a focus on data-driven marketing and privacy, and began her career as a lawyer in London specialising in data protection. Her resume includes senior positions at Acxiom Asia-Pacific and the Direct Marketing Association in New York.
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Data-driven marketing
ADMA's chief Jodie Sangster looks at how data is revolutionising the way marketers communicate
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State of the CMO 2020
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
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Conversations over a cuppa with CMO: Microsoft's Pip Arthur
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
- 29 October 2020
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Determining our Humanity
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
Should your business go back to the future?
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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Why the art of human-centred design has become a vital CX tool
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