When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.
The concept of consumers boycotting brands and publishers isn’t a new one.
Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:
The idea that the customer needs to be represented at board level isn’t a new concept. The chief customer officer began to appear in forward thinking corporations around the turn of the century as the (then) nascent digital world began to open up consumer choice and traditional methods of cultivating brand loyalty started to be challenged.
Virtual Reality (VR) is no longer a theoretical consumer proposition. This year’s CES and SXSW were awash with VR games and applications with Gartner estimating 25 million headsets will be sold by 2018. And, as I am writing this, Sony has announced an October launch for a PlayStation virtual reality headset that could blow out these predictions and take it to the mass market. And let’s not forget about the advent of cardboard VR headsets and an expected reduction in price of Oculus Rift.
In an industry as fast moving as ours, it is hard to precisely predict what marketing will look like in five years’ time.What we do know is that it’s going to be even more personalised, integrated, data-driven and mobile than today – and that is before you factor in the impact of augmented reality, virtual reality and the Internet of Things, which some of the large global marketers are already beginning to toy around with.
The recent Ashley Madison hack is a wake-up call not only for consumers, but also for marketers and companies – many of which still do not take their customers’ privacy or data security seriously enough.
Every few weeks, I see an article about the gaps and talent shortages across our industry, particularly in digital strategy and analytics skills.
I don’t mind providing my information – I’m sure it will lead to a more personalised service in the future, which ultimately is to my benefit. But is it really necessary to collect all that information at that precise time?
I’m recently back from the Cannes Lions International Festival of Creativity, where CMOs, CEOs, agency execs, creatives and tech heads gathered to applaud the world’s best creative work during the day and to party all night.
ADMA's chief Jodie Sangster looks at how data is revolutionising the way marketers communicate
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The third and final episode CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility is now live!
Marketers spend their careers searching for the formula that can improve the bottom line for their brands. Most new marketers also come into a role and feel like they need to put their own stamp on things.
The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.
Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?
Undoubtedly, Robotic Process Automation enables marketing teams to accomplish repetitive tasks with fewer resources at a great accuracy.
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who wants to date me I am 9 years old and i am a boy
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