• How the cookies are crumbling

    Many Internet users remain wary of Web cookies. They don’t understand their benefits and believe negative media reports that suggest cookies – small text files downloaded onto your computer when you visit websites – are bad for a variety of reasons.

  • The changing role of the CMO

    Is the CMO’s job in the future still going to be about marketing? An interesting question. With the advent of big data and social media, the explosion in new marketing technology and the rapid uptake of content marketing and wearable technology (to name just a few trends), the job surely has to change.

  • Global marketing industry now in recovery mode

    In the last five years, marketing budgets have been reduced and marketers have been held increasingly accountable for demonstrating return on investment.

  • Creative campaigns the goer for long-term business success

    As a champion of marketing excellence, ADMA has always sought to further best practice in marketing effectiveness. One area we’re particularly interested in at the moment is creativity and the critical role it plays in marketing and advertising campaigns.

  • Navigating around the privacy minefield

    This week is Privacy Awareness Week so now is the time for CMOs to contemplate if their company has their house in order around data protection, especially with the new privacy laws coming into effect on 12 March 2014.

  • Big Data does not equal Big Brother

    Big Data: A term used by marketers on an almost daily basis, and one no-one seems able to define. Ask five CMOs what Big Data means, and the benefits it presents for business, and you’ll get five different answers.

Jodie Sangster

  • CEO, ADMA
Jodie Sangster has been the CEO of the Association for Data-driven Marketing and Advertising (ADMA) since 2011 and is also chairperson for the International Federation of Direct Marketing Associations (IFDMA). She has worked across the US, Europe and Asia-Pacific for 14 years with a focus on data-driven marketing and privacy, and began her career as a lawyer in London specialising in data protection. Her resume includes senior positions at Acxiom Asia-Pacific and the Direct Marketing Association in New York.
Blogs
  • Data-driven marketing

    ADMA's chief Jodie Sangster looks at how data is revolutionising the way marketers communicate

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