We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.
The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.
More movement has been made toward a cashless society recently, and already we are starting to see enormous implications across our society.
Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.
All businesses today that are serious about being successful have adopted a customer-centric environment.
CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...
Salesforce Research surveyed over 4,100 marketing leaders worldwide to discover how cross-functional dynamics are shifting ...
Today’s workforce is impressively empowered to weave work into the fabric of employees’ lives. They’re ...
We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.
Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.
Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
What a great article. Thanks for sharing. Today Digital Marketing is the basic need for a business to survive. As online presence is very...
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If a business games me happy than there is a higher chance I will go to them.
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That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...
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Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...
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