Stories by Mikael Ricknäs

Digital Marketing

Consumers win as Android vendors struggle

Staff cuts at Lenovo and HTC, a failed patch from Google, and Samsung's latest flagship smartphones all highlight how tricky selling Android smartphones has become.

Digital Marketing

Verizon bids US$4.4 billion for AOL

Verizon Communications has agreed to buy AOL for about US$4.4 billion, as it looks to build more extensive digital and video platforms to drive future growth.

Social Media

Facebook launches mobile news app Paper

Facebook has introduced Paper, a mobile app that mixes content from a user's own feed with articles from "well-known publications" and displays it all with a new interface.

Microsoft's Nokia acquisition is 'a necessary gamble,' analysts say

Microsoft's acquisition of Nokia's Devices & Services business is a necessary gamble for the software company's future growth in mobile, and for Nokia an admission that it doesn't have enough resources to successfully compete with Samsung and Apple, according to analysts.

Apple hires Yves Saint Laurent CEO to head special projects

Apple has hired Paul Deneve, until Tuesday the CEO of French luxury brand Yves Saint Laurent, to work as its vice president for special projects, igniting fresh speculation about possible new product launches including a TV or wearable computing devices such as a smart watch.

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...

Bob

How Remedy is using digital marketing and commerce to drive conversion

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yo nice article

Bob

6 Ways to ramp up Social Media to Your Web Design

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Thanks for sharing with us. I just loved your way of presentation. I enjoyed reading this .Thanks for sharing and keep writing. It is goo...

Nisha

Cancer Council: Finding the physical-virtual engagement balance post-COVID

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yes AI should be a course so many People Use AI https://g-techsolutions.com...

M Abdullah Khan

Is AI on course to take over human creativity? - Modern creative - CMO Australia

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Extremely informative. One should definitely go through the blog in order to know different aspects of the top retail technology.

Pooja Gupta

Donut King takes in-store marketing to the next digital level

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Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

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