Hotel group Ovolo has set out to create a brand evolution which celebrates the unique character of each hotel, along with its eclectic portfolio of restaurants and bars, which are experience destinations brimming with character, full of eye-catching art and vibrant atmosphere.
Gaming brands rank as the most intimate with both millennials and Gen Z, according to MBLM’s 2020 brand intimacy study, which studies brands based on emotions, and is now in its 10th year.
Edtech startup, Cluey Learning, kicked off 2020 with a brand refresh, new website and a new campaign, 2020 Vision, exploring the future of education and new research and expert predictions for the decade ahead.
All the latest martech and adtech news this week from Dentsu Aegis, SOCi, DoubleVerify, Salesforce, SECURITI.ai, Community, Productsup and Sitecore, and Tealium and Invoca
Growth, and, in particular, sustained, year-on-year growth, is the mantra and the objective for many marketing chiefs and their c-suite chiefs. But not all growth is created equally.
Online eyewear platform, Clearly, has embraced augmented reality (AR) Facebook advertising, claiming a first for shoppable ads with virtual try-on features on the social platform.
Adobe, Sitecore, Acquia, Liferay and Episever have taken the lead for digital experience platforms, according to Gartner’s latest Magic Quadrant for Digital Experience Platforms report.
All sorts of consumer brands, from exclusive high-end fashion houses to fast food chains and even movie studios, are realising the opportunities to connect with their customers through games.
All the latest martech and adtech news this week from ActiveCampaign, Flamingo Ai, Vibes and Infutor, Strategus, Quadrant, LiveRamp, Microsoft, Genesys, Demandbase and Qlik.
Brendon Cook will step down as managing director and CEO, as well as from the Board, of oOh!media during 2020.
The newly created role of chief customer and digital officer for the state of Queensland has gone to Chris Fechner, whose job will be to implement the government's digital vision. Fechner was most recently chief digital and product officer at Service NSW.
Advertising, media and marketing chiefs have added their support to the ‘Wage For A Wage’ campaign to donate one day’s pay to fire fighters. All funds raised will be distributed to the Rural Fire Services Association (RFSA) and the Volunteer Fire Brigades of Victoria (VFBV) volunteer fire fighters’ welfare funds.
All the latest martech and adtech news this week from Qlik, NewStore, Genesys, ActionIQ, 6sense, IBM, Dun & Bradstreet and Isentia
Australia's massive talent gap will continue to plague marketing in 2020, with a growing mismatch between jobseekers’ skills and those needed to employers, according to the Hays Job Report.
Australia’s bushfire ravaged tourism industry is receiving some much-needed financial support to start the road to recovery, with the Government pledging $76 million in a recovery package for the tourism and hospitality businesses and towns affected by this summer’s bushfires. And South Australia is leading the way with its just launched tourism campaign to encourage visitors back to Kangaroo Island in the wake of the fires this summer.
