Founder and CEO of out-of-home advertising company handing over the reigns but will assume non-executive position when new chief in place
Brendon Cook will step down as managing director and CEO, as well as from the board, of oOh!media during 2020.
Cook, founder of the out-of-home advertising business, will take up a non-executive consulting role to provide ongoing strategic advice after the successful transition to a new CEO. In the meantime, he will remain in his current positions until his replacement is found and the company has made clear he will work with the board in a transition period with the new CEO.
In a statement, oOh! chairman, Tony Faure, acknowledged Cook’s contribution to the success of the business he founded in 1989.
“Brendon had the foresight to recognise the growth potential of digital and has been a powerful advocate for the development of new outdoor environments to capitalise on the rapid growth in media consumption habits away from home. He also led the development of new ways to measure the true value of the out-of-home segment,” Faure said.
“He has successfully led oOh!’s diversification strategy to build a data-centric, scalable multi-format business across billboards, retail, office buildings, street furniture, rail, universities, cafes and airports, which leads the Australian and New Zealand markets.”
Cook noted the company’s integration with Adshel, which it acquired in 2018, is complete and felt it was the right time to make the transition.
“I look forward to continuing to be a supportive, long-term shareholder providing strategic advice to the company once transition to new leadership is complete,” he said in a statement.
The board has commenced a process with a global search firm to appoint a new managing director and CEO.
The company’s upgraded FY19 underlying EBITDA earnings guidance, issued last year, is expected to be towards the lower end of the $138 million to $143 million range, excluding integration costs and changes in accounting standards. oOh! will report its FY19 results at the end of February.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
The second episode of CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility has landed!
The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.
Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?
Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.
Undoubtedly, Robotic Process Automation enables marketing teams to accomplish repetitive tasks with fewer resources at a great accuracy.
Raj
What marketers need to know about robotic process automation
who wants to date me I am 9 years old and i am a boy
Jeremy Hawkins
Sink a sub gaming experience signals Subway's renewed brand push
Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...
Caroline Scott
7 ways CMOs can improve their customer engagement game
Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...
Quent Sinder
Why empowering others can help make you a great leader
CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...
Anna Janicka
Sensis rebrands to Thryv and brings business software to Australian SMBs