oOh!media MD and CEO Brendon Cook departing in 2020

Founder and CEO of out-of-home advertising company handing over the reigns but will assume non-executive position when new chief in place

Brendan Cook
Brendan Cook

Brendon Cook will step down as managing director and CEO, as well as from the board, of oOh!media during 2020. 

Cook, founder of the out-of-home advertising business, will take up a non-executive consulting role to provide ongoing strategic advice after the successful transition to a new CEO. In the meantime, he will remain in his current positions until his replacement is found and the company has made clear he will work with the board in a transition period with the new CEO.

In a statement, oOh! chairman, Tony Faure, acknowledged Cook’s contribution to the success of the business he founded in 1989.

“Brendon had the foresight to recognise the growth potential of digital and has been a powerful advocate for the development of new outdoor environments to capitalise on the rapid growth in media consumption habits away from home. He also led the development of new ways to measure the true value of the out-of-home segment,” Faure said.

“He has successfully led oOh!’s diversification strategy to build a data-centric, scalable multi-format business across billboards, retail, office buildings, street furniture, rail, universities, cafes and airports, which leads the Australian and New Zealand markets.”

Cook noted the company’s integration with Adshel, which it acquired in 2018, is complete and felt it was the right time to make the transition.

“I look forward to continuing to be a supportive, long-term shareholder providing strategic advice to the company once transition to new leadership is complete,” he said in a statement.

The board has commenced a process with a global search firm to appoint a new managing director and CEO. 

The company’s upgraded FY19 underlying EBITDA earnings guidance, issued last year, is expected to be towards the lower end of the $138 million to $143 million range, excluding integration costs and changes in accounting standards. oOh! will report its FY19 results at the end of February.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia. 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Channelling climate positive design

As we enter 2020, the new decade spells infinite possibility in digital and design. Yet ironically, the biggest trend we’re facing has nothing to do to with innovative technology. It is something much more ‘down to earth’: The state of our planet. Or more specifically: Climate change.

Katja Forbes

Founder and chief, sfyte

Non-linear transformation: The internal struggle

Let’s face it, transformation is messy. Every business is different, with a set of specific challenges based on a mixture of external (the market, competitors, regulation) and internal factors (technology, people and process investments over time).

Neil Kelly

Partner, transformation, Wunderman Thompson

7 ways to champion a human centred design culture

Human Centred Design (HCD) has come a long way in the last decade with many forward-thinking organisations now asking for HCD teams on their projects. It’s increasingly seen as essential to unlocking innovation, driving superior customer experiences and reducing delivery risk.

Shane Burford

Head of research and design, RXP Group

I think some of these ideas are great. These tips will help me to improve my system. Thanks!

Henry Reid

9 Ways to Improve Your Company's CRM System

Read more

It's a useful info for small businesses owners. We can't live without mobile apps. They are so helpful! It's hard to deny that.

Mae Davis

7 ways small businesses can benefit from mobile apps

Read more

Hi Jennifer,Fascinating read about design-led companies!If you would like to learn more, our Design Thinking and Innovation programme mig...

Andrea Foster

How to spot a ‘design-led’ versus ‘design-fed’ company

Read more

ABC web-site not easy to use/navigate. Even getting this far in sign-on to ABC My Space was problematic - it was asking for my password,...

Vee.

How the ABC used an online community to help build a movement

Read more

Thank you for your feedback, Astha! Always appreciated.

Vanessa Skye Mitchell

5 things marketers should know about data privacy in 2020

Read more

Latest Podcast

More podcasts

Sign in