Wage For A Wage campaign to support volunteer fire fighters

Agency and brand marketing leaders call on industry to support volunteer fire fighters with ‘Wage For A Wage’ fundraising appeal

Advertising, media and marketing chiefs have added their support to the ‘Wage For A Wage’ campaign to donate one day’s pay to fire fighters and are calling on others to join them.

All funds raised will be distributed to the Rural Fire Services Association (RFSA) and the Volunteer Fire Brigades of Victoria (VFBV) volunteer fire fighters’ welfare funds.

Industry leaders already on-board and encouraging others to support Wage For A Wage include Samsung Australia chief marketing officer, Josh Grace; Carot A/NZ CEO, Sue Squillace; BBDO Sydney CEO, Pete Bosilkovski; Twitter Australia managing director, Suzy Nicoletti; CHE Proximity CEO, Chris Howatson; and ING Australia head of marketing, Danielle Hamilton.

“As someone married to a firefighter, I have seen first hand the tireless bravery that this community embodies every day, so this cause could not be closer to my heart,” Nicoletti said.

A live tally will show progress towards the fundraising target of $1 million. A calculator on the campaign website (www.wageforawage.com.au) works out the value of one day’s pay after entering an annual salary, and allows it to be donated to the RFSA and the VFBV.

RFSA president, Brian McDonough, said the association provides practical support to volunteer firefighters on the ground as well as support for members who have been directly impacted by these fires.

"Just imagine seeing a loved one head out into the bush for weeks at a time to risk their lives. What these volunteers are doing, often with little to no pay, is nothing short of heroic," he said. "Over the past month, I've received calls from people across the world asking how they can help. The #WageForAWage campaign is a fantastic way for us to honour their courage and dedication. 

“The RFSA maintains a welfare fund with DGR status to specifically aid our members who have lost homes, farm equipment, fencing and livestock. In recent weeks, we have provided assistance to these volunteer firefighters through our work with the NSW RFS Chaplains who are trained and able to help these people in their recovery process.”

Bosilkovski is one hundred per cent behind this initiative. “Our volunteer firefighters have given up so much for others during this crisis, and many people are feeling helpless and not knowing how to support these amazing people," he said.

"The bushfires have been devastating and continue their destruction, this is a way for the industry to donate a day’s work for good – to show our support, say thank you and help repay these brave men and women in some small way.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Hey WhatsApp chatbots need to be added to a business’ tool belt to engage with the always-on customers. Easy to build in literally 5 step...

Unnit Dedhia

How chatbot marketing brought a supernatural exhibition to digital life

Read more

We’re seeing an increase in customer loyalty after businesses began implementing Live Chat. Here’s your one-stop guide on Live Chat suppo...

Fiza Syed

Customer loyalty in the time of COVID-19

Read more

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandateWe currently have Available FOB Rotterdam/Houston for JP54,D2, D6, JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Hi This is George, Thanks for sharing this nice information about foodpanda blockchain. During this pandemic situation food delivery indu...

George David

foodpanda launches blockchain-based out-of-home advertising campaign

Read more

Did anyone proofread this document before it was published?

Beau Ushay

CMO Momentum 2020: How to embrace agile marketing

Read more

Blog Posts

Innovate or die

It’s hard to know if famed management and marketing guru, Peter Drucker, coined this phrase for dramatic effect. My belief is he was emphasising the notion that few products and markets are static and few organisations can survive without innovation.

Michael Valos

Senior Lecturer, Department of Marketing, Deakin University

Commissioning personas that get used

How to avoid the bottom drawer, and how to get value from the work you’ve paid for

Melanie Wiese

Chief strategy officer, Wunderman Thompson

Why It’s Going To Be A Bumper Holiday Season Despite the Pandemic

Behavioural science expert Dan Monheit, co-founder and strategy director of creative agency, Hardhat, writes that marketing chiefs should hold their nerve, as they have reason to be optimistic

Dan Monheit

Co-founder, Hardhat

Sign in