Stories by Loek Essers

Social Media

Facebook's new ad sales plan raises hackles in Germany

As Facebook began rolling out a global advertising network on Monday that will capitalize on all it knows from tracking users across the web, German consumer organizations immediately raised their voices in protest.

Digital Marketing

Telefónica starts exchange for targeted mobile ads

Telecom operator Telefónica has launched the first mobile ad-exchange platform to use the operator's customer demographics and real-time location data to serve targeted mobile ads, the company said on Wednesday.

Digital Marketing

Google acquires Spider.io to fight ad fraud

Google claimed it's ratcheting up the fight against fraud in online advertising, disclosing Friday that it has bought Spider.io, a London company specializing in ad fraud detection technology.

Dutch carriers abused data retention law for marketing purposes

Some Dutch telecommunications and Internet providers have exploited European Union laws mandating the retention of communications data to fight crime, using the retained data for unauthorized marketing purposes, according to a report by the Dutch Ministry of Economic Affairs' Radiocommunications Agency.


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I need to be reborn before i can grow up & become a contestent.

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Channel Nine's content now streamed digitally on 9Now

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I hope The Block, will continue for many many more seasons.When i die, & grow up, I want yo come back as a contestent.

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Channel Nine's content now streamed digitally on 9Now

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Sounds a bit confusing, but also like there're quite a few benefits. So, it's a good idea to link it with crm and marketing automation? D...

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Talk to me, Facebook! Social net buys speech recognition company

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This would have the be the worst company to ever use. They never get back to you, they over promise and under deliver and when you questi...

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Aussie entrepreneur Nick Bell sells WME Group to Melbourne IT

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