Stories by Loek Essers

Social Media

Facebook's new ad sales plan raises hackles in Germany

As Facebook began rolling out a global advertising network on Monday that will capitalize on all it knows from tracking users across the web, German consumer organizations immediately raised their voices in protest.

Digital Marketing

Telefónica starts exchange for targeted mobile ads

Telecom operator Telefónica has launched the first mobile ad-exchange platform to use the operator's customer demographics and real-time location data to serve targeted mobile ads, the company said on Wednesday.

Digital Marketing

Google acquires Spider.io to fight ad fraud

Google claimed it's ratcheting up the fight against fraud in online advertising, disclosing Friday that it has bought Spider.io, a London company specializing in ad fraud detection technology.

Dutch carriers abused data retention law for marketing purposes

Some Dutch telecommunications and Internet providers have exploited European Union laws mandating the retention of communications data to fight crime, using the retained data for unauthorized marketing purposes, according to a report by the Dutch Ministry of Economic Affairs' Radiocommunications Agency.


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3 ways customer data can increase online sales conversion

Data has been an increasingly critical factor in improving the efficiency and effectiveness of marketing and business operations.

James Bennett

Chief experience officer, Kalido

Our sharing future is both terrifying and exciting

Discussing the future in a realistic fashion is often a disappointing prospect. For all the talk of hoverboards, jetpacks and lightsabers changing the way we do things, the reality tends to end up being something as mundane as a slightly cheaper way to get around the city.

Jason Dooris

CEO and founder, Atomic 212

Queue experiences that are distinctive, memorable and shareable

Customer service that’s quick, easy and convenient has been shown to boost customer satisfaction. So it’s an odd juxtaposition that customer queues have become a sharable customer experience.

Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...

Tom

3 ways customer data can increase online sales conversion

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Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?

Tim Palmer

Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign

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Thanks for the article Jennifer, you raise some interesting points. The supermarket and shopping centre examples particularly struck a c...

Jill Brennan

Why marketers should take note of social robots

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Winning the retail game is really tricky at this point in time. Many retailers have declared themselves as bankrupt. But yes harnessing t...

Vanessa.M.Magers

​Bricks and clicks: Balancing digital and physical to win the retail game

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Excellent article, Thank you.

Steve Beards

How Aprimo hopes to help marketers tackle distribution of content, funds and data

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