Valente to depart Seven West Media CMO role

Seven West Media (SWM) chief marketing officer, Charlotte Valente, is leaving her post after more than three years with the broadcaster and media giant.

In a statement circulated to staff and sighted by CMO, SWM chief executive and managing director, James Warburton, confirmed Valente’s departure and her decision to travel overseas with her family for an extended sojourn.

“Charlie has done an amazing job during her time at SWM, pulling together a range of departments into a co-ordinated, go-to-market CMO division; leading the development and launch of new data products - in record time; and introducing new leadership in key areas including audience intelligence, publicity, marketing and corporate communications, all of whom are performing well,” he said.

Credit: Seven West Media

 “Under Charlie’s direction, the rigour, quality, quantity and effectiveness of our paid, owned and earned communication has improved significantly, helping make Seven one of the best performing and fastest growing media and entertainment brands in Australia, leading to Seven being named Australia’s fastest growing brand of 2021.”

Warburton added it had “been a real pleasure to work with Charlie in recent years. She will be missed and I’m sure that all of us wish her nothing but the very best for the future.”

Valente joined SWM as its first-ever group CMO in October 2019 after a stint as CMO at Red Balloon parent company, Big Red Group. She was formerly in senior marketing leadership in the out-of-home sector, working for APN Outdoor and Adshel.

Valente said it had been a momentous three years, which she is hugely proud of. “We have transformed our brand and business and achieved some extraordinary results,” she said.

“I want to thank James, my fellow executives and the board for their trust, collaboration and support and extend that gratitude to my incredible team, who believed in a vision and executed beautifully. I am leaving the company in its strongest ever position and look forward to witnessing the growth still to come.”

Valente remains in the CMO post until the end of the year and Warburton said the search for her successor is well advanced.

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page