Upcoming CMO webinar to explore marketing leadership in the new world of work

Our upcoming special virtual event on to break free from cross-functional barriers, increase collaboration, scale and achieve marketing success

CMO is delighted to announce our latest special virtual event exploring marketing leadership and the new world of work is coming up on 20 October 2022.

We all know this new age of work presents a wealth of opportunity to innovate the way we connect as teams and across the organisation. Yet as marketers who have always been cross-functional in nature well know, the risk of creating dysfunctional operating models that hinder a team’s ability to deliver true business impact is palpable.

As Asana’s 2022 Anatomy of Work Index highlights, hybrid environments are exacerbating the lack of clear processes, resulting in complex tech environments, inefficient decision making, duplicated tasks, unnecessary meetings and a heavy burden of working on ‘work’. This has led to less than 10 per cent of employee time being spent on strategy and left two-thirds of staff experiencing burnout in the past year.

Yet even before the pandemic arrived, marketing leaders were facing unique, transformative forces disrupting their function and impact.

So how do marketers thrive in this new age? Join CMO, our sponsor, Asana and several marketing and industry thought leaders for this special webinar as we discuss the realities of a modern workforce, and unique considerations necessary for modern marketers to improve agility, alignment and cross-functional connection.

During this event, we’ll delve into:

  • Key global and Australian findings from Asana’s Anatomy of Work Index, including how the world of work is evolving and barriers to achieving alignment across teams
  • Stumbling blocks to impactful and efficient decision making
  • How marketing leaders can practically build adaptive operational models to lift agility
  • Where marketers are feeling the pinch across ways of working Achieving and bolstering cross-functional collaboration

Date: 20 October 2022

Time: 11am AEST

Location: Direct to your PC

Click here to register for this special free virtual event

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