Amazon, Google and Meta operate them, Disney Select uses one to power advertising and match a brand’s first-party data to its own niche audience segments, and Roku has built one supporting its streaming TV platform. But just what exactly are data clean rooms?

SpecSavers has announced a trio of promotions across its marketing and customer engagement leaders in what the company said is a response to brand growth and individual performance.

Explaining local marketing nuances to international HQ has come up as one of the biggest battles Australian marketers are facing right now.

Marketing and advertising teams are looking less for search engine marketing (SEM) skills and putting more emphasis on search engine optimisation (SEO) and traditional advertising, Freelancer.com’s latest figures show.

Verint CMO, Celia Fleischaker, believes it’s high time for marketing and the contact centre to become better acquainted.

Marketers are utilising less martech platform capabilities on average than ever, with rates dropping 16 per cent to 42 per cent over the last two years, Gartner has found.

​CMO is delighted to announce our latest special virtual event exploring marketing leadership and the new world of work is coming up on 20 October 2022.

Endeavour Group is on the hunt for new marketing talent after establishing its own omnichannel marketing function.

From Australia’s golden beaches to backyard swimming pools, any kid who has ever ventured into the water knows the importance of having a buddy nearby. So it’s not surprising that as Swimming Australia’s CEO, Eugenie Buckley, propels her organisation into the uncharted waters of brand building, she has buddied up with Publicis Groupe and its Queensland-based managing director, Simone Waugh.

Marketers need to be able to track campaign effectiveness all the way through to customers and revenue, beyond merely website visitors and leads, if they’re to see the real story, according to Attributer.io co-founder, Aaron Beashel.

In the recent Clevertouch State of Martech report, 50 per cent of respondents said they were overwhelmed by martech choices today. Forty-four per cent also admitted platforms have gone unused during the pandemic. Yet 34 per cent are looking to buy more martech over the next year.

With fewer than one in three B2B marketing leaders feeling they’ve successfully adopted marketing automation, it’s clear there’s a big gap around how to utilise these platforms more effectively.

Giving staff the space to experiment, the systems and KPIs to support a test-and-learn culture and an agile structure oriented around outcomes has proven a winning formula for The Smith Family’s marketing team.

Australian family-owned travel business, APT Travel Group, had already made the big commitment to digital marketing transformation and was a year into its considered roadmap when Covid hit.

Four in five employees are using Google search to find company brand assets because almost half don’t know where to find their company approved content, images and logos. And half also believe their companies have put off rebrands due to content asset management, a new survey reports.

Nick Adams’ remit upon joining Allianz as its marketing chief seems clear enough: Help drive growth, lift the insurance brand’s consumer business strength, and get the customer firmly on the agenda.

Having an integrated, dynamic and highly automated content pipeline has become a reality for the team at Under Armour after shifting its digital asset management platform to the cloud and uniting its asset ecosystem across marketing and IT operations.

If anyone is qualified to understand the potential impact of robotic process automation (RPA) on marketing, it’s Shail Khiyara.

In the thick of martech and adtech convergence, it can be hard to fathom what position players outside the top five are taking in order to differentiate from the convoluted pack. But for Aprimo chief product officer, Kevin Souers, the vendor’s product roadmap can be summed up with three quick capabilities: Distribution of content, marketing funds and data.

Marketing teams must undergo a restructure in the next five years to bring in the necessary operational, data and technology skills needed for future customer engagement.